Belonging is Built: How Brands Earn Their Place is Culture

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      "details": "Hernán Tantardini is Chief Marketing Officer of PepsiCo Foods US – a $23 billion division of PepsiCo – and leads the brand marketing, innovation, strategic insights, design and media initiatives that create consumer connections with the company’s iconic brands, including Doritos, Lay’s, Cheetos, Ruffles, Tostitos, PopCorners and Quaker Oats. Tantardini rejoined PepsiCo in 2020, previously serving as Senior Vice President and Snacks Business Unit General Manager for PepsiCo Mexico. He was also the executive sponsor of the Diversity Chapter for the PepsiCo Mexico organization and brands, blazing a trail for the\rorganization as a founding member of the Mexico chapter of the UN Unstereotype Alliance, an\rindustry-led initiative to end harmful stereotypes in advertising.\rPrior to joining PepsiCo, Tantardini spent more than 20 years honing his marketing, sales and\rgeneral management skills by driving results at local, regional and global levels for multinational\rcompanies such as Unilever, Grupo Cepas/Bacardi and PepsiCo Beverages. Named one of the 25 Most Influential Marketing Leaders in Latin America by Advertising Week\rLATAM, and the #1 most influential in Mexico, Tantardini enjoys leading his teams to receive honors for their creative prowess, such as three consecutive EFFIE “Advertiser of the Year” awards, the PepsiCo Chairman Award for Design, and multiple Cannes Lions.\rTantardini was born in Argentina and holds a Bachelor of Science in industrial engineering from the\rTechnological Institute of Buenos Aires (ITBA) and an MBA from the Torcuato Di Tella University in\rBuenos Aires. Tantardini has also completed a Senior Management Program at the IAE Business\rSchool and an MIT Sloan Executive Education program in Digital Business Transformation. As a\rsports enthusiast, he is an avid tennis player and enjoys traveling the world with his family whenever he gets the chance. He lives with his wife and two children in Plano, Texas.",
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      "details": "Brad Ross is the head of Global Partnerships at Bank of America, focused on leveraging partnerships to fuel brand equity, client engagement and business growth. He also leads Social Media Marketing and is responsible for strategic management of the enterprise ticket portfolio\rfor professional and college sports, concerts, and the performing arts to help drive Responsible\rGrowth for the company. This work includes strategic oversight of the portfolio of partnerships, client engagement and activation support across the sports industry, including Augusta National Golf Club, Fédération\rInternationale de Football Association (FIFA), U.S. Soccer Federation, the Bank of America\rChicago Marathon, Boston Marathon presented by Bank of America and the Great Ethiopian\rRun International 10 km presented by Bank of America. The portfolio also includes local partnerships with Major League Baseball, National Football League, National Basketball Association, NASCAR, men’s and women’s professional golf and an expansive number of regional hospitality partnerships throughout the world. In addition, Brad leads the bank’s partnership with Authentic Brands and Sir David Beckham, who serves as an ambassador for its global sports program, Sports with Us. The partnership will\rsee Sir David promote the bank’s full sports partnership portfolio to drive progress, celebrate\rachievement and support communities. Sports with Us is built on a philosophy and investment to inspire, connect and impact communities through sports. Prior to joining Bank of America, Ross was the Vice President of Global Sports and Entertainment Marketing & Partnerships for The Coca Cola Company. He led the marketing,\roperations, and relationship management with the company’s portfolio of marketing partnerships across various passion points, including sports, entertainment, music, influencers,\rand culture. Ross began his career with The Coca-Cola Company in his home country of South Africa and spent 16 years in various roles across the marketing organization. He also worked at\rGoogle across its portfolio of products and with the company’s top brand clients on their digital\rstrategies and marketing approach across the various platforms Google provides to their top\rclients. Ross has lived in South Africa, Nigeria, and the U.S. During his childhood in South Africa, he\rgained formative memories of how sports can unite and be a force for good, beginning with the\rrugby world cup in 1995 just after the country became a democracy. He has the unique distinction of working on every subsequent FIFA Men’s and FIFA Women’s World Cup since 2010, and he is excited about the upcoming 2026 FIFA World Cup that will be played in the USA, Canada and Mexico. Ross holds Bachelor of Commerce and Bachelor of Commerce Honors in Marketing and Masters of Commerce in Business Management degrees from the University of Johannesburg, as well as an MBA from The Jack Welch Management Institute at Strayer University. He currently sits on\rthe Executive Board of the United Nations Football for the Goals initiative, on the Brand Innovators Sports & Entertainment Board and on the advisory board for the Jack Welch Management Institute at Strayer University.",
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