Where Data Meets Creativity: Making Brave Brand Calls
Summary
In an era of dashboards, real-time metrics, and predictive analytics, it’s easy to mistake data for direction. But transformative brand moments don’t come from simply following what the numbers say; they come from leaders who interpret data through an informed and insightful lens — who see patterns others miss, ask better questions, and make bold decisions that single data points alone would never justify. This panel explores how modern CMOs use data not as a safety net, but as a springboard. Join us for a conversation with marketing visionaries — John Livanos, Krista Dalton, Eric Liedtke and Clayton Ruebensaal — who have leveraged data for creative advantage.
- Format: Panel
- Category: Panel
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Contributors
- John Livanos
- Eric Liedtke
- Krista Dalton
- Clayton Ruebensaal
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