Securing Agency: Ownership in the Era of AI

{
  "id": "PP1150775",
  "track": "Tech & AI",
  "focus_area": null,
  "category": "Fireside Chat",
  "event_id": "PP1150775",
  "event_type": "panel",
  "format": "Fireside Chat",
  "genre": null,
  "subgenre": null,
  "name": "Securing Agency: Ownership in the Era of AI",
  "presented_by": null,
  "publish_at": "2026-02-20T17:23:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1150775",
  "reserved": false,
  "date": "2026-03-14",
  "end_time": "2026-03-14T15:30:00.000-05:00",
  "start_time": "2026-03-14T14:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 105723,
      "company": "Distro Media",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2276690,
      "name": "Bradley Keoun",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Founder & CEO",
      "image": {
        "alt_text": "Bradley Keoun",
        "credit": null,
        "url": "https://images.sxsw.com/RbD96FRB0bsGq56Kf9iT1fFXWpw=/432x72:1466x1106/600x600/images.sxsw.com/48/b99ba24c-8c26-47d1-b46a-55d807510011/pcid-1655104"
      },
      "speaker_type": "Speaker",
      "details": "Bradley Keoun is founder and CEO of Distro Media, builder of an AI-native, blockchain-ready content creation and distribution platform. Before, he was an award-winning journalist specializing in blockchain, finance and economics for CoinDesk, TheStreet, Bloomberg News (based in New York and Mexico City), Chicago Tribune and Gainesville Sun. He is the founding editor of DeAI News, a curated news feed about the intersection of crypto and AI. He has a bachelor's degree in electrical engineering and classical studies from Duke University and a master's degree in journalism from the University of Florida. Currently based in Austin, he enjoys playing guitar, singing in a choir, checking out live music, parenting, cooking and gardening. ",
      "links": {},
      "type": "person"
    },
    {
      "id": 98242,
      "company": "Ledger",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2262451,
      "name": "Ian Rogers",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Chief Experience Officer",
      "image": {
        "alt_text": "Ian Rogers",
        "credit": "",
        "url": "https://images.sxsw.com/XEbBUXoPHriuoQMpR9X9MxLblXQ=/3x193:2997x3187/600x600/images.sxsw.com/48/82b1fee8-8a3e-4478-93ac-a0c1f81ef7ae/pcid-1649665"
      },
      "speaker_type": "Speaker",
      "details": "Ian Rogers has spent his career exploring and innovating at the intersection of music, artists, and the technology, currently serving as Chief Experience Officer (CXO) at Ledger, the world leader in digital asset security for consumers and enterprises, which creates the iconic Ledger signers, Ledger Wallet, and Ledger Enterprise.\r\rPrior to joining Ledger, he spent five years as Chief Digital Officer at LVMH, where he was responsible for building group-level digital excellence and accelerating digital transformation for LVMH maisons. Ian is also renowned for his work in the music industry, where he was the CEO of Beats Music and GM of Music at both Apple and Yahoo!.\r\rIan Rogers also built some of the earliest music-related websites in the early 90s, including Winamp.com, and has been working with Beastie Boys since 1993.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "3",
    "id": "V1349",
    "indoor_outdoor": null,
    "mixhalo_url": "https://translate.mixhalo.rocks/430?venue_id=430&partner=true",
    "name": "Salon AB",
    "parent_id": "V0403",
    "parent_venue_name": "JW Marriott",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "110 E 2nd St.",
      "lat_lon": [
        30.2645713,
        -97.743198
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "JW Marriott"
    },
    "root": {
      "id": "V0403",
      "name": "JW Marriott",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "As AI agents begin to act on our behalf—signing contracts, moving value, and managing data—we face a new crisis of authority: How does an autonomous system prove it truly represents you? Ian Rogers, Ledger CXO, explores the evolution of ownership and control in an AI-native world. This session moves beyond protecting assets to securing human intent. Discover why cryptographic signing and hardware-backed control are the essential layers for a responsible agent economy. Learn how to embrace the massive potential of AI without sacrificing autonomy or the human root of trust.",
  "experience_level": "Intermediate",
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "As AI agents begin to act on our behalf—signing contracts, moving value, and managing data—we face a new crisis of authority: How does an autonomous system prove it truly represents you? Ian Rogers, Ledger CXO, explores the evolution of ownership and control in an AI-native world. This session moves beyond protecting assets to securing human intent. Discover why cryptographic signing and hardware-backed control are the essential layers for a responsible agent economy. Learn how to embrace the massive potential of AI without sacrificing autonomy or the human root of trust.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "SECURING AGENCY: OWNERSHIP IN THE ERA OF AI",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 2114,
      "name": "Ai",
      "created_at": "2020-01-17T14:51:44.091-06:00",
      "updated_at": "2026-02-18T15:48:17.273-06:00",
      "sort": "AI",
      "alpha": "A"
    },
    {
      "id": 1343,
      "name": "Technology",
      "created_at": "2017-10-11T17:42:23.253-05:00",
      "updated_at": "2024-09-13T07:02:24.613-05:00",
      "sort": "TECHNOLOGY",
      "alpha": "T"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Tech & AI track sponsored by IBM",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}