Mike Hyzy Book Signing

{
  "id": "PP1150761",
  "track": "Tech & AI",
  "focus_area": null,
  "category": "Book Signing",
  "event_id": "PP1150761",
  "event_type": "panel",
  "format": "Book Signing",
  "genre": null,
  "subgenre": null,
  "name": "Mike Hyzy Book Signing",
  "presented_by": null,
  "publish_at": "2026-02-26T15:56:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-15",
  "end_time": "2026-03-15T17:05:00.000-05:00",
  "start_time": "2026-03-15T16:45:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": [
    {
      "id": 77874,
      "company": "CGI",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2238826,
      "name": "Michael Hyzy",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Vice President Of Ai Strategy And Innovation",
      "image": {
        "alt_text": "Michael Hyzy",
        "credit": "Nicole Wojcik",
        "url": "https://images.sxsw.com/uHt4-ps46szBwNQRXjuDE5WMSlU=/600x600/images.sxsw.com/48/4de6c42d-19c3-af9b-5c48-b48f8efee1c1/pcid-1622550"
      },
      "speaker_type": "Speaker",
      "details": "Mike Hyzy is a corporate consulting strategist who partners with Fortune 500 executives to bring innovation to product development and creativity into their adoption of machine learning and generative AI. He regularly contributes insights to Forbes, Built In, and Mind the Product, sharing practical frameworks and innovative strategies. Mike also developed the Product Studio at CGI, a creative product agency service offering, and co-founded the Chicago Futures Salon, an influential community that combines avant-garde creativity methods with strategic foresight to inspire breakthrough thinking and bold action.\n",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "6",
    "id": "V1060",
    "indoor_outdoor": null,
    "mixhalo_url": null,
    "name": "Level 6 Foyer",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "id": "V0365",
      "name": "Hilton Austin Downtown",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Mike Hyzy will be signing copies of “Gamification for Product Excellence” at the SXSW Bookstore.",
  "experience_level": "Beginner",
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Mike Hyzy will be signing copies of “Gamification for Product Excellence” at the SXSW Bookstore.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MIKE HYZY BOOK SIGNING",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 2576,
      "name": "Recently Added",
      "created_at": "2026-02-26T12:08:59.538-06:00",
      "updated_at": "2026-02-26T12:08:59.538-06:00",
      "sort": "RECENTLY ADDED",
      "alpha": "R"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Tech & AI track sponsored by IBM",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}