Mark Roberge Book Signing

{
  "id": "PP1150760",
  "track": "Tech & AI",
  "focus_area": null,
  "category": "Book Signing",
  "event_id": "PP1150760",
  "event_type": "panel",
  "format": "Book Signing",
  "genre": null,
  "subgenre": null,
  "name": "Mark Roberge Book Signing",
  "presented_by": null,
  "publish_at": "2026-02-23T12:48:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-17",
  "end_time": "2026-03-17T16:35:00.000-05:00",
  "start_time": "2026-03-17T16:15:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": [
    {
      "id": 46004,
      "company": "Stage 2 Capital",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2197094,
      "name": "Mark Roberge",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Co - Founder",
      "image": {
        "alt_text": "Mark Roberge",
        "credit": "",
        "url": "https://images.sxsw.com/7ybIxNTYyM8v1MwWHWq9WYpuj8g=/69x113:1927x1971/600x600/images.sxsw.com/48/edfa3ab4-c907-4536-ae6a-9585deab5c1f/pcid-1268858"
      },
      "speaker_type": "Speaker",
      "details": "Mark Roberge is an entrepreneur, investor, and educator dedicated to helping startups and growth-stage companies scale with precision. As the fourth employee and Founding Chief Revenue Officer at HubSpot, he built and scaled the go-to-market organization from zero revenue to a successful IPO, pioneering a data-driven, buyer-centric sales model that has since influenced go-to-market teams worldwide.\r\rAfter HubSpot’s IPO, Mark joined the full-time teaching faculty at Harvard Business School, where he designed and taught courses on sales, marketing, and entrepreneurship, mentoring hundreds of student entrepreneurs and immersing himself in the challenges of early-stage growth. \r\rMore recently, Mark co-founded Stage 2 Capital, the first venture fund backed by over 1,000 elite sales and marketing executives. Stage 2 has invested in over 100 startups, connecting founders with proven revenue growth frameworks and seasoned go-to-market leaders to accelerate their scaling journey.\r\rA sought-after speaker, Mark has shared his insights at major conferences including SaaStr, South by Southwest, Inbound, and the World Business Forum, and guest lectured at leading institutions such as MIT, Stanford, and Harvard.\r\rMark holds an MBA from the MIT Sloan School of Management and an undergraduate engineering degree from Lehigh University. He is also the author of the bestselling book The Sales Acceleration Formula and now The Science of Scaling, which distills decades of experience into a practical, data-driven roadmap for founders, executives, and investors striving to achieve sustainable, scalable growth.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "6",
    "id": "V1060",
    "indoor_outdoor": null,
    "mixhalo_url": null,
    "name": "Level 6 Foyer",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "id": "V0365",
      "name": "Hilton Austin Downtown",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Mark Roberge will be signing copies of “The Science of Scaling” at the SXSW Bookstore.",
  "experience_level": "Beginner",
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Mark Roberge will be signing copies of “The Science of Scaling” at the SXSW Bookstore.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MARK ROBERGE BOOK SIGNING",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Tech & AI track sponsored by IBM",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [
    {
      "id": "PP1148487",
      "event_id": "PP1148487",
      "type": "event",
      "name": "Featured Session: The Science of Scaling: Using Data to Decide When—and How Fast—to Scale Revenue",
      "publish_at": "2025-10-01T08:00:00-05:00",
      "date": "2026-03-17",
      "start_time": "2026-03-17T14:30:00-05:00",
      "end_time": "2026-03-17T15:30:00-05:00",
      "category": "Featured Session",
      "event_type": "panel",
      "venue": {
        "id": "V2027",
        "name": "Salon 1-4"
      },
      "thumbnail_url": "https://images.sxsw.com/GIIO9kCpTkjrFvmoVtF9_tKx1m0=/69x113:1927x1971/950x950/images.sxsw.com/48/edfa3ab4-c907-4536-ae6a-9585deab5c1f/pcid-1268858",
      "credentials": [
        {
          "name": "Platinum Badge",
          "type": "platinum"
        },
        {
          "name": "Innovation Badge",
          "type": "innovation"
        },
        {
          "name": "Music Badge",
          "type": "music"
        },
        {
          "name": "Film & TV Badge",
          "type": "filmtv"
        }
      ]
    }
  ],
  "related_sales_client": null
}