Sin Silencio: Piloting New Genres in Latin Music
Summary
HYBE America introduces Sin Silencio, its new Latin label built to amplify bold voices and blur cultural boundaries through sound. Featuring Head of Sin Silencio Josh Albillo, alongside two of the label’s first signings, Peruvian pop disruptor Flavia Laos and Dominican American rising star Esty, this conversation explores the power of fusion, feminine leadership, and the evolving identity of Latin music on a global stage. Rooted in culture yet limitless in genre, Sin Silencio reflects a new era where Latin artists move beyond one box and sound becomes a bridge between communities.
- Format: Panel
- Category: Panel
- Event Type: panel
- Presented By: n/a
Contributors
- Flavia Laos
- Tomás Mier
- Estefany "Esty" Perez
- Josh Albillo
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1150661",
"track": "Music",
"focus_area": null,
"category": "Panel",
"event_id": "PP1150661",
"event_type": "panel",
"format": "Panel",
"genre": null,
"subgenre": null,
"name": "Sin Silencio: Piloting New Genres in Latin Music",
"presented_by": null,
"publish_at": "2026-03-05T16:28:00.000-06:00",
"reservable": true,
"reservable_id": "PP1150661",
"reserved": false,
"date": "2026-03-14",
"end_time": "2026-03-14T12:30:00.000-05:00",
"start_time": "2026-03-14T11:30:00.000-05:00",
"message": null,
"image": null,
"credentials": [
{
"name": "Music Badge",
"type": "music"
},
{
"name": "Platinum Badge",
"type": "platinum"
}
],
"contributors": [
{
"id": 107017,
"company": "Sin Silencio. HYBE America",
"credential_types": [
"music"
],
"entity_id": 2279378,
"name": "Flavia Laos",
"speaker_types": [
"Speaker"
],
"title": null,
"image": {
"alt_text": "Flavia Laos",
"credit": "",
"url": "https://images.sxsw.com/3V0NKDZMFWjtXCsVdxd-anyBGH4=/5x0:499x494/600x600/images.sxsw.com/48/d0c47680-f05b-43e8-88c6-2033debec934/pcid-1657966"
},
"speaker_type": "Speaker",
"details": "Flavia Laos is a Peruvian pop artist, actress, and digital personality whose evolution from television star to global Latin pop act defines her artistry. Blending Latin pop with Afrobeats and reggaetón influences, her music explores modern love and empowerment through a cinematic, visual-first approach. With a strong Gen Z and international fanbase, her reach expanded through appearances on Too Hot to Handle. She has partnered with brands including Fashion Nova, Maybelline, adidas, Swarovski, and Pandora. In 2026, she enters a new era with her EP La Rubia Enamorada and upcoming album La Rubia Peligrosa",
"links": {},
"type": "person"
},
{
"id": 59897,
"company": null,
"credential_types": [
"music"
],
"entity_id": 2217575,
"name": "Tomás Mier",
"speaker_types": [
"Speaker"
],
"title": "Music Journalist and Digital Creator",
"image": {
"alt_text": "Tomás Mier",
"credit": null,
"url": "https://images.sxsw.com/wzSKK8WzXysacZOM5_xc7pWDX0o=/0x0:1024x1024/600x600/images.sxsw.com/48/324745c8-f592-473c-93b7-4e07fe8de8c1/pcid-1159526"
},
"speaker_type": "Speaker",
"details": "Tomás Mier is a Mexican American music journalist and content creator based in Los Angeles. His work has appeared in Rolling Stone, Vogue Mexico, Variety, Billboard, and the Los Angeles Times. He spent four years as a staff writer at Rolling Stone, where he covered trends in pop and Latin music and chronicled the genre’s growing mainstream impact.\rMier has been on the frontlines of major breakout moments — including Chappell Roan’s rapid rise and Peso Pluma’s Mexican music takeover — while also sitting down with icons like Lady Gaga, Dua Lipa, and Christina Aguilera. He is a frequent host at the Grammy Museum, leading onstage conversations with artists ranging from Sabrina Carpenter and Ellie Goulding to Stromae and Enrique Bunbury. Online, he brings his music obsession to TikTok and Instagram, where more than 250,000 followers tune in for his music news updates, cultural commentary, and concert reviews.\r",
"links": {},
"type": "person"
},
{
"id": 106803,
"company": "Sin Silencio. HYBE America",
"credential_types": [
"music"
],
"entity_id": 2278981,
"name": "Estefany \"Esty\" Perez",
"speaker_types": [
"Speaker"
],
"title": null,
"image": {
"alt_text": "Estefany \"Esty\" Perez",
"credit": "",
"url": "https://images.sxsw.com/327JpnAbbyKMpQLUKiv9U7uOc7c=/63x15:575x527/600x600/images.sxsw.com/48/a2f3eede-7799-4395-9ede-300fe85fae23/pcid-1657379"
},
"speaker_type": "Speaker",
"details": " Esty is a Dominican American genre disruptor blending Dembow, Pop, Bachata, and alt electronic textures into a signature Spanglish sound and bold visual identity. Raised between Harlem and Providence, her music merges cultural pride with emotional honesty and sharp perspective. Her 2023 EP Estyland earned recognition from Billboard, Pitchfork, Los Angeles Times, Remezcla, and PAPER, alongside a COLORS performance. Having collaborated with global artists and partnered with brands like Nike, Puma, Burberry, she continues to redefine Latin alternative pop, recently releasing “V3n3n0” from her upcoming album Domistar. \r",
"links": {},
"type": "person"
},
{
"id": 106802,
"company": "Sin Silencio. HYBE America",
"credential_types": [
"music"
],
"entity_id": 2278980,
"name": "Josh Albillo",
"speaker_types": [
"Speaker"
],
"title": "Head of Sin Silencio",
"image": {
"alt_text": "Josh Albillo",
"credit": "",
"url": "https://images.sxsw.com/VlOdrmOnBLwCgizzeU--J5IpnXI=/125x177:4022x4074/600x600/images.sxsw.com/48/ea6250bd-7805-4997-ba4b-f627a0f1f3f5/pcid-1652572"
},
"speaker_type": "Speaker",
"details": "Josh Albillo is Head of Sin Silencio, HYBE America’s Latin label, where he leads creative direction, artist development, and global strategy focused on Latin pop and alternative acts blending Hispanic roots with modern, digital-first storytelling. He oversees a roster including Flavia Laos, Esty, and producer Trooko, emphasizing cohesive sonic identity and international growth. Previously, he served as COO of 1916 Enterprises and worked on business management teams of global artists such as Travis Scott, Jason Derulo, Meghan Trainor, and Kylie Jenner, specializing in artist strategy and scalable brand building.\r",
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": null,
"id": "V2406",
"indoor_outdoor": null,
"mixhalo_url": "https://translate.mixhalo.rocks/427?venue_id=427&partner=true",
"name": "Capitol Ballroom FGH",
"parent_id": "V2427",
"parent_venue_name": "Downright Austin",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "710 E. 10th St.",
"lat_lon": [
30.2698058,
-97.7343172
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Capitol Ballroom E"
},
"root": {
"id": "V2427",
"name": "Downright Austin",
"mixhalo_url": null
},
"events": "[omitted 5 venue events]"
},
"description": "HYBE America introduces Sin Silencio, its new Latin label built to amplify bold voices and blur cultural boundaries through sound. Featuring Head of Sin Silencio Josh Albillo, alongside two of the label’s first signings, Peruvian pop disruptor Flavia Laos and Dominican American rising star Esty, this conversation explores the power of fusion, feminine leadership, and the evolving identity of Latin music on a global stage. Rooted in culture yet limitless in genre, Sin Silencio reflects a new era where Latin artists move beyond one box and sound becomes a bridge between communities.",
"experience_level": "Beginner",
"audio_url": null,
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"after_midnight": null,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"captioned_qa": false,
"closed_captioned": false,
"cpe_credit": false,
"event_status": "none",
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "HYBE America introduces Sin Silencio, its new Latin label built to amplify bold voices and blur cultural boundaries through sound. Featuring Head of Sin Silencio Josh Albillo, alongside two of the label’s first signings, Peruvian pop disruptor Flavia Laos and Dominican American rising star Esty, this conversation explores the power of fusion, feminine leadership, and the evolving identity of Latin music on a global stage. Rooted in culture yet limitless in genre, Sin Silencio reflects a new era where Latin artists move beyond one box and sound becomes a bridge between communities.",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "SIN SILENCIO: PILOTING NEW GENRES IN LATIN MUSIC",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [
{
"id": 2576,
"name": "Recently Added",
"created_at": "2026-02-26T12:08:59.538-06:00",
"updated_at": "2026-02-26T12:08:59.538-06:00",
"sort": "RECENTLY ADDED",
"alpha": "R"
},
{
"id": 2482,
"name": "Latine Voices",
"created_at": "2024-02-13T18:42:22.383-06:00",
"updated_at": "2024-02-13T18:42:22.383-06:00",
"sort": "LATINE VOICES",
"alpha": "L"
},
{
"id": 1244,
"name": "Music",
"created_at": "2017-03-04T22:38:43.922-06:00",
"updated_at": "2022-02-14T12:07:44.130-06:00",
"sort": "MUSIC",
"alpha": "M"
}
],
"talent_attending": null,
"title_only": false,
"track_display_name": "Music",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_events": [],
"related_sales_client": null
}