Smart Talks Live: Brewing Smarter with HEINEKEN and IBM

{
  "id": "PP1150646",
  "track": "Tech & AI",
  "focus_area": null,
  "category": "Podcast",
  "event_id": "PP1150646",
  "event_type": "panel",
  "format": "Podcast",
  "genre": null,
  "subgenre": null,
  "name": "Smart Talks Live: Brewing Smarter with HEINEKEN and IBM",
  "presented_by": null,
  "publish_at": "2026-02-09T18:21:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1150646",
  "reserved": false,
  "date": "2026-03-16",
  "end_time": "2026-03-16T15:30:00.000-05:00",
  "start_time": "2026-03-16T14:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 22028,
      "company": "Pushkin Industries",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2012193,
      "name": "Malcolm Gladwell",
      "speaker_types": [],
      "title": "Bestselling Author & Podcaster",
      "image": {
        "alt_text": "Malcolm Gladwell",
        "credit": "",
        "url": "https://images.sxsw.com/ZWso25_xmRXCUl9WChUegz3GKgc=/0x38:341x379/600x600/images.sxsw.com/48/14190ed1-82dd-4190-b704-26f04cd65442/pcid-730823"
      },
      "speaker_type": "Speaker",
      "details": "Malcolm Gladwell is co-founder of Pushkin Industries and host of hit podcasts like Revisionist History and Smart Talks with IBM. He is a journalist, a speaker, and the author of several New York Times bestsellers including The Tipping Point, Outliers, David and Goliath, Talking to Strangers, and The Bomber Mafia.",
      "links": {},
      "type": "person"
    },
    {
      "id": 91098,
      "company": "Heineken",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2253754,
      "name": "Surajeet Ghosh",
      "speaker_types": [],
      "title": "Chief AI Officer",
      "image": {
        "alt_text": "Surajeet Ghosh",
        "credit": null,
        "url": "https://images.sxsw.com/BxJtQrloGjB5qKjAbdJz-xy_bsY=/600x600/images.sxsw.com/48/42cb67b7-a10b-c86b-466b-dbc5bedfc65c/pcid-1640476"
      },
      "speaker_type": "Speaker",
      "details": "Surajeet Ghosh is currently the Chief AI Officer at Heineken International, and has been\rleading the Global AI Capability in Heineken. The Global AI team has now embedded several\rhigh impact AI products scaled across multiple operating companies that aim to optimize our\rbusiness processes across Global Functions - Supply Chain, Commerce, Finance,\rProcurement\rPrior Heineken, Surajeet was working for Amazon EU in Luxembourg where he first led the\rData Science team for Amazon Books (also covering e-books (Kindle)) and later on, led the\rCommercial Data Science team for Amazon Prime Video, its streaming service for movies\rand TV series.\rBefore his roles in Europe, Surajeet was based in the US for 16 years, first completing his\rDoctorate degree from UIOWA, followed by working in various capacities (all in the analytics\rdomain) in Consulting and Finance firms in Florida. In his last role before relocation to\rEurope, he was leading the Quantitative Risk Management Team for a mortgage banking\rfirm.\rThroughout his career, Surajeet’s mission has been to empower businesses with data-driven\rinsights, which create value for consumers, customers, vendors, and the organization itself.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "4",
    "id": "V0375",
    "indoor_outdoor": "INDOOR",
    "name": "Salon C",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V0365",
      "indoor_outdoor": null,
      "name": "Hilton Austin Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 1 venue events]"
  },
  "description": "How is HEINEKEN transforming itself into the world’s best‑connected brewer? Malcolm Gladwell and HEINEKEN’s Chief AI Officer, Surajeet Ghosh, sit down for a live episode of Smart Talks with IBM podcast to explore how the company is using data, AI and strong partnerships to create better experiences for customers and consumers worldwide. Hear how HEINEKEN is modernizing its digital backbone, empowering its people, and unlocking new ways to innovate in the future of beer.",
  "experience_level": "Intermediate",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "How is HEINEKEN transforming itself into the world’s best‑connected brewer? Malcolm Gladwell and HEINEKEN’s Chief AI Officer, Surajeet Ghosh, sit down for a live episode of Smart Talks with IBM podcast to explore how the company is using data, AI and strong partnerships to create better experiences for customers and consumers worldwide. Hear how HEINEKEN is modernizing its digital backbone, empowering its people, and unlocking new ways to innovate in the future of beer.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "SMART TALKS LIVE: BREWING SMARTER WITH HEINEKEN AND IBM",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Tech & AI track sponsored by IBM",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}