Mentor Session: David Atkinson (Deezer)

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  "publish_at": "2026-02-04T15:09:00.000-06:00",
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  "date": "2026-03-17",
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      "name": "David Atkinson",
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      "title": "Senior Director of Label Relations",
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      "details": "Music executive with 20 years of experience in the dynamic music industry, specializing in negotiating and managing relationships with major record labels, which drives successful collaborations and boosts real artist visibility. Demonstrated success in executing strategic partnerships in the music sector. \rAs the Senior Label Relations Director for Deezer based in North America. He works directly with all major labels, Indies, management teams, brands, music partners found here locally. Over the years he has worked with major players like Deezer, Cricket Wireless / Muve Music, Zed, 9 Squared, NIPP, AEG and more local venues in Denver. David has seen the evolution of the digital music space from early days with ringtones to the global streaming giant it is now. David has successfully launched 3 music services, creating new strong playlist promotions, also close to his heart pushing for better artist representation and respect for new royalty models like Artist Centric that should pay artists more fairly within streaming. \rDavid has successfully spearheaded high-profile campaigns and conducted exclusive interviews with renowned artists such as Dave Grohl, DJ Khaled, Nelly, MGK, Jonas Brothers, Rick Ross, Daddy Yankee, Cee Lo Green, Alice Cooper, Steve Aoki, and many others. With a proven track record in executing major artist promotions across various platforms including TV broadcast, on-air radio promos, meet and greets, music sync opportunities, digital marketing, and out-of-home advertising. He has cultivated and maintained strong partnerships with industry leaders such as Best Buy, Waze, Samsung, SONOS, Grammys, Billboard, Nielsen, Ultimate ears, and numerous others.\rHighly acclaimed and respected in the music industry, David excels in building and maintaining strong, honest relationships. Eager and energized for the future, he is committed to elevating artists and driving success at Deezer and beyond.",
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