Featured Session: Clips & Conversation with Riz Ahmed on BAIT
Summary
Join Oscar and Emmy-winning actor Riz Ahmed for a preview and live conversation around his new comedy series, BAIT, premiering March 25 on Prime Video. BAIT is a comedy about struggling actor Shah Latif who auditions for the role of a lifetime, only to see his life spiral out of control over four frenetic days.
- Format: Featured Session
- Category: Featured Session
- Event Type: panel
- Presented By: n/a
Contributors
- Liza Koshy
- Riz Ahmed
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