Mentor Session: Martin Rabaglia (Genosha)
Summary
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Future of Work, Immersive Technology, Storytelling, Coding, Marketing/Advertising/PR, Entrepreneurship.
- Format: Mentor Session
- Category: Mentor Session
- Event Type: panel
- Presented By: n/a
Contributors
- Martin Rabaglia
Raw Event JSON
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