Artist Demo Listening Session (Pop) Part 2 Presented by Discovr Radio
Summary
Artist Demo Listening Sessions, Presented by Discovr Radio, at SXSW are an interactive format where attendees have the opportunity to play demos for music experts, sparking real-time feedback and meaningful industry connections. You must be present to have your music in the running to be heard! SXSW attendees not having demos played are encouraged to attend and listen in on the fun! Each session will be followed up a social hour. Physical submissions will not be accepted at the door. Demo’s will be played on a first-come, first-served basis and attendees must submit their demo’s prior to the day of the session by 11:59pm. Please carefully read and fill out the form below to officially submit your demo: https://airtable.com/appYFNh7bkKd8nmwh/pagfBEWaVPizme5jr/form
- Format: Demo Listening
- Category: Demo Listening
- Event Type: panel
- Presented By: n/a
Contributors
- Katie Theobalds
- Rebecca Cress
Raw Event JSON
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Open JSON payload
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