Publicity and Marketing Mentor Session: Greg Longstreet (Empirical)
Summary
Meeting with this mentor is highly recommended if you're interested in Agents & Managers, Publicity & Marketing, Screenwriting.
- Format: Mentor Session
- Category: Mentor Session
- Event Type: panel
- Presented By: n/a
Contributors
- Greg Longstreet
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1150496",
"track": "Film & TV",
"focus_area": null,
"category": "Mentor Session",
"event_id": "PP1150496",
"event_type": "panel",
"format": "Mentor Session",
"genre": null,
"subgenre": null,
"name": "Publicity and Marketing Mentor Session: Greg Longstreet (Empirical)",
"presented_by": null,
"publish_at": "2026-01-21T15:43:00.000-06:00",
"reservable": true,
"reservable_id": "PP1150496",
"reserved": false,
"date": "2026-03-17",
"end_time": "2026-03-17T12:45:00.000-05:00",
"start_time": "2026-03-17T11:30:00.000-05:00",
"message": null,
"image": null,
"credentials": [
{
"name": "Platinum Badge",
"type": "platinum"
},
{
"name": "Film & TV Badge",
"type": "filmtv"
}
],
"contributors": [
{
"id": 84920,
"company": "Empirical Publicity",
"credential_types": [
"filmtv"
],
"entity_id": 2246887,
"name": "Greg Longstreet",
"speaker_types": [],
"title": "Founder/Owner",
"image": {
"alt_text": "Greg Longstreet",
"credit": null,
"url": "https://images.sxsw.com/p5rTol01hg_7EGKhA3nUcngTDug=/600x600/images.sxsw.com/48/fd02eece-9835-a4fc-b473-2b1aac0ad22a/pcid-1634277"
},
"speaker_type": "Speaker",
"details": "Longstreet founded Empirical in 2024, working exclusively with filmmakers. With more than two decades in film and talent publicity, he focuses on building thoughtful, strategic campaigns that elevate a filmmaker’s profile in the lead-up to release. From first-time directors to established ones, he partners closely with clients and their studio publicity teams to ensure his clients are positioned creatively, and effectively throughout a campaign.\r\rRecent campaign highlights include Drew Hancock (Companion), Dan Berk & Bobby Olsen (Novocaine), Macon Blair (The Toxic Avenger), Benjamin Caron (Night Always Comes), Greg Jardin (It's What's Inside), Ian McDonald (Woman of the Hour), Shane Black (Play Dirty), Edgar Wright (The Running Man), and many more. \r\rIn 2011, Longstreet handled the SXSW campaign for Joe Cornish’s Attack the Block, which won the Audience Award and went on to become a cult favorite. He returns to SXSW in 2026 with Nick Kocher & Brian McElhaney (aka BriTANick), the writer/directors of Pizza Movie and as writers of Over Your Dead Body, directed by Jorma Taccone.",
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": null,
"id": "V2401",
"indoor_outdoor": null,
"name": "Executive Room",
"parent_id": "V0466",
"parent_venue_name": "Omni Downtown",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "700 San Jacinto Blvd.",
"lat_lon": [
30.2689471,
-97.7403971
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Omni Downtown"
},
"root": {
"accessible": null,
"age_policy": null,
"floor": null,
"id": "V0466",
"indoor_outdoor": null,
"name": "Omni Downtown",
"parent_id": null,
"parent_venue_name": null,
"venue_entry_info": null,
"formats": null
},
"events": "[omitted 5 venue events]"
},
"description": "Meeting with this mentor is highly recommended if you're interested in Agents & Managers, Publicity & Marketing, Screenwriting.",
"experience_level": "Beginner",
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"closed_captioned": false,
"cpe_credit": false,
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "Meeting with this mentor is highly recommended if you're interested in Agents & Managers, Publicity & Marketing, Screenwriting.",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "PUBLICITY AND MARKETING MENTOR SESSION: GREG LONGSTREET (EMPIRICAL)",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [],
"talent_attending": null,
"title_only": false,
"track_display_name": "Film & TV track sponsored by Crunchyroll",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_sales_client": null
}