Mentor Session: Danny Exum (Create Advertising Group)

{
  "id": "PP1150486",
  "track": "Music",
  "focus_area": null,
  "category": "Mentor Session",
  "event_id": "PP1150486",
  "event_type": "panel",
  "format": "Mentor Session",
  "genre": null,
  "subgenre": null,
  "name": "Mentor Session: Danny Exum (Create Advertising Group)",
  "presented_by": null,
  "publish_at": "2026-01-20T15:34:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1150486",
  "reserved": false,
  "date": "2026-03-15",
  "end_time": "2026-03-15T17:15:00.000-05:00",
  "start_time": "2026-03-15T16:00:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 84477,
      "company": "Create Advertising Group",
      "credential_types": [
        "music"
      ],
      "entity_id": 2246397,
      "name": "Danny Exum",
      "speaker_types": [],
      "title": "Head of Music",
      "image": {
        "alt_text": "Danny Exum",
        "credit": "",
        "url": "https://images.sxsw.com/Of6vDtYjUtQ0TuCH0N9XzEdjVX4=/123x689:2210x2776/600x600/images.sxsw.com/48/6fd86b18-9fb8-44fd-a8cc-edb1cb10deda/pcid-1633811"
      },
      "speaker_type": "Speaker",
      "details": "Danny Exum is currently the Head of Music for Create Advertising Group, leading the music department and overseeing all creative music endeavors at the agency.\rDanny got his start in the music industry as a DJ and live mix engineer at the esteemed 88.9 WERS in Boston, before bolting westwards to work in EMI’s Film/TV department. Since those days he has built a strong career placing music in marketing campaigns for many types of films and series, including The Smashing Machine, The Last Of Us, Sinners, The Handmaid’s Tale, Sisu, Bombshell, Rocketman, Toy Story 4, Good Boys, The Big Sick, Baywatch, Jumanji, Detroit, Kubo And The Two Strings, and many more.\rIn addition to his film trailer work, Danny has music supervised a number of independent films and advertising campaigns.\rHe collects early American music and ephemera, and needs more room for his records.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2407",
    "indoor_outdoor": null,
    "name": "Tannehill",
    "parent_id": "V2427",
    "parent_venue_name": "Downright Austin",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 E. 10th St.",
      "lat_lon": [
        30.2698058,
        -97.7343172
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Global Stage @ Downright Austin Backyard"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2427",
      "indoor_outdoor": null,
      "name": "Downright Austin",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Meeting with this mentor is highly recommended if you're interested in Sync/Licensing, Marketing/PR.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Meeting with this mentor is highly recommended if you're interested in Sync/Licensing, Marketing/PR.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MENTOR SESSION: DANNY EXUM (CREATE ADVERTISING GROUP)",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Music",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}