The Groove Effect: Turning Communities into transformational movements

Event ID: PP1150415

Fri, Mar 13, 2026 | 9:00 PM - 10:00 PM

Venue: Room 412 (Hilton Austin Downtown)

View on Official SXSW

Summary

The Groove Effect explores the deeper dynamics behind communities that truly transform people. Drawing from two decades building Groove Cruise, Jason Beukema shares the 8 Waves he’s observed when environments are intentionally designed for connection, creativity, belonging, and purpose. This Core Conversation examines how those waves unfold and how founders, creators, and culture builders can design experiences that move people from spectator to participant to lifelong advocate.

Contributors

Raw Event JSON

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