"The Past is Prologue” how do we make for today's audiences?

Event ID: PP1150357

Mon, Mar 16, 2026 | 9:00 PM - 10:00 PM

Venue: Mansfield AB (Omni Downtown)

View on Official SXSW

Summary

Everything that has come before us has set the stage for now. Our audiences are looking for new, innovative and fresh storytelling, with expectations based on what they have experienced previously. So, how can we make new moments of magic and keep surprising our audiences?  With a lightning opening provocation from Sarah Ellis, Director of Creative Innovation from the Royal Shakespeare Company, Createch Frontiers examines how we can innovate ancient traditions of storytelling and keep our audiences engaged. 

Contributors

Raw Event JSON

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