Keeping It Real: AI, Human Data, and the Future of Brand Connections

Event ID: PP1150347

Sat, Mar 14, 2026 | 9:00 PM - 10:00 PM

Venue: Waterloo Ballroom 3 (Austin Marriott Downtown)

View on Official SXSW

Summary

Brands are racing to adopt efficient, prompt-driven systems. But as we continue building a world optimized for machines, how do brands stay meaningful to people? Join Chris Manzini, Head of Global Communications for PepsiCo and Billy Jones, CMO of Hootsuite powered by TalkwalkerAI, as they share their thoughts on navigating artificial intelligence in a human world. This isn’t just another debate about AI hype. It will be a real conversation about where AI helps brands understand people better—and where it quietly creates trust, culture, or reputation risks in ways leaders can’t ignore.

Contributors

Raw Event JSON

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