Keeping It Real: AI, Human Data, and the Future of Brand Connections

Event ID: PP1150347

Sat, Mar 14, 2026 | 9:00 PM - 10:00 PM

Venue: Waterloo Ballroom 3 (Austin Marriott Downtown)

View on Official SXSW

Summary

Brands are racing to adopt efficient, prompt-driven systems. But as we continue building a world optimized for machines, how do brands stay meaningful to people? Join Anastassia Predekha, Global Consumer & Marketplace Insights Manager for Nestlé and Billy Jones, CMO of Hootsuite powered by TalkwalkerAI, as they share their thoughts on navigating artificial intelligence in a human world. This isn’t just another debate about AI hype. It will be a real conversation about where AI helps brands understand people better—and where it quietly creates trust, culture, or reputation risks in ways leaders can’t ignore.

Contributors

Raw Event JSON

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