Unbland Your Climate Brand

{
  "id": "PP1150323",
  "track": "Cities & Climate",
  "focus_area": null,
  "category": "Fireside Chat",
  "event_id": "PP1150323",
  "event_type": "panel",
  "format": "Fireside Chat",
  "genre": null,
  "subgenre": null,
  "name": "Unbland Your Climate Brand",
  "presented_by": null,
  "publish_at": "2026-01-14T10:54:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1150323",
  "reserved": false,
  "date": "2026-03-18",
  "end_time": "2026-03-18T11:00:00.000-05:00",
  "start_time": "2026-03-18T10:00:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "Unbland Your Climate Brand",
    "credit": "In-House International",
    "url": "https://images.sxsw.com/bi-zUArqLIG7Klu6YwO1010vqV4=/950x633/images.sxsw.com/187/9981a6c5-6a20-c42f-4091-15c761cd95bc/pp1150323"
  },
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 82801,
      "company": "In-House International",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2244513,
      "name": "Michu Benaim Steiner",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Partner & Chief Creative",
      "image": {
        "alt_text": "Michu Benaim Steiner",
        "credit": null,
        "url": "https://images.sxsw.com/YuTw4k1OXQNCwBvuD1EGVjxycUI=/0x70:1024x1094/600x600/images.sxsw.com/48/5bf698c0-3256-4c12-ab27-6b435e594afe/pcid-1632733"
      },
      "speaker_type": "Speaker",
      "details": "Michu is Managing partner at In-House International, an Austin-based creative consultancy and typography foundry specializing in branding breakthroughs for challenger ideas and technology. She has over 15 years of experience working with clients like Whatsapp, TED, findhelp, the BBC, and the United Nations to develop effective design that connects with people in just the right way.\n\nBorn in Venezuela, she has degrees in Philosophy and Literature from UNC Chapel Hill and an MBA from UT Austin. Over the years, she’s been a few different flavors of professionally curious; a journalist, a magazine publisher, a marketer, and a brand strategist.  Most recently, she published “Becoming Obvious,” a guide to making climate technologies mainstream, produced a short docu-series. ",
      "links": {},
      "type": "person"
    },
    {
      "id": 82800,
      "company": "Palmetto",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2244512,
      "name": "Jessica Appelgren",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Senior Vice President, Communications And Marketing",
      "image": {
        "alt_text": "Jessica Appelgren",
        "credit": null,
        "url": "https://images.sxsw.com/l6tzE1GIRqwjhXFAjcT1ogMb2aQ=/600x600/images.sxsw.com/48/a5a574fd-0440-87e9-1e5f-161f86b1cf25/pcid-1632732"
      },
      "speaker_type": "Speaker",
      "details": "Jessica Appelgren is the SVP of Communications and Marketing at Palmetto Jessica has 20+ years of experience in the climate space, helping category-defining technology companies scale faster, raise more, and stand out, from Impossible Foods to Alphabet’s X, The Moonshot Factory.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "2",
    "id": "V0406",
    "indoor_outdoor": "INDOOR",
    "mixhalo_url": "https://translate.mixhalo.rocks/430?venue_id=430&partner=true",
    "name": "Room 201-202",
    "parent_id": "V0403",
    "parent_venue_name": "JW Marriott",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "110 E 2nd St.",
      "lat_lon": [
        30.2645713,
        -97.743198
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "JW Marriott"
    },
    "root": {
      "id": "V0403",
      "name": "JW Marriott",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Before climate tech can change the world, it needs to attract customers. So why do so many climate companies look like they’re trying to blend into the background?  This highly visual show-and-tell session is about the power of expressive design to drive growth. Join industry leaders who’ve built category-defining brands as they dive into climate design visual clichés and discuss standout brands using design to drive growth. They’ll also reveal the design choices in their work that made customers pay attention and what they learned building brands people want.",
  "experience_level": "Beginner",
  "audio_url": null,
  "accessibility": [
    "Closed captioned"
  ],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": true,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Before climate tech can change the world, it needs to attract customers. So why do so many climate companies look like they’re trying to blend into the background?  This highly visual show-and-tell session is about the power of expressive design to drive growth. Join industry leaders who’ve built category-defining brands as they dive into climate design visual clichés and discuss standout brands using design to drive growth. They’ll also reveal the design choices in their work that made customers pay attention and what they learned building brands people want.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "UNBLAND YOUR CLIMATE BRAND",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 950,
      "name": "Storytelling",
      "created_at": "2016-11-04T11:43:51.305-05:00",
      "updated_at": "2024-02-05T16:58:21.488-06:00",
      "sort": "STORYTELLING",
      "alpha": "S"
    },
    {
      "id": 982,
      "name": "Design",
      "created_at": "2016-11-09T15:05:12.041-06:00",
      "updated_at": "2024-02-10T20:46:02.281-06:00",
      "sort": "DESIGN",
      "alpha": "D"
    },
    {
      "id": 1094,
      "name": "Branding",
      "created_at": "2016-11-28T14:54:15.982-06:00",
      "updated_at": "2022-02-14T12:07:45.213-06:00",
      "sort": "BRANDING",
      "alpha": "B"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Cities & Climate",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}