Featured Session: Founder-Led Growth: Turning Audience Signal into AI-Powered Commerce

{
  "id": "PP1150309",
  "track": "Creator Economy",
  "focus_area": null,
  "category": "Featured Session",
  "event_id": "PP1150309",
  "event_type": "panel",
  "format": "Featured Session",
  "genre": null,
  "subgenre": null,
  "name": "Featured Session: Founder-Led Growth: Turning Audience Signal into AI-Powered Commerce",
  "presented_by": null,
  "publish_at": "2026-03-04T12:50:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1150309",
  "reserved": false,
  "date": "2026-03-13",
  "end_time": "2026-03-13T11:00:00.000-05:00",
  "start_time": "2026-03-13T10:00:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": [
    {
      "id": 109717,
      "company": "Jbradadvsiors.com",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2285075,
      "name": "Joanne Bradford",
      "speaker_types": [
        "Speaker"
      ],
      "title": "CEO/Founder",
      "image": null,
      "speaker_type": "Speaker",
      "details": "Joanne Bradford is a experienced tech and media leader - she served as the President of Honey, COO of SoFi,  Chief Revenue Officer of Microsoft, Yahoo and Pinterest.  She is known for scaling start ups and driving unique differentiated partnerships.  She's an advocate for women in business - she runs an advisor practice helping businesses scale go to market strategies.",
      "links": {},
      "type": "person"
    },
    {
      "id": 84728,
      "company": "Phia",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2246691,
      "name": "Sophia Kianni",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Founder",
      "image": {
        "alt_text": "Sophia Kianni",
        "credit": "",
        "url": "https://images.sxsw.com/OHzSsiXyOKjkB8nBlNlUDSOIt14=/560x25:1788x1253/600x600/images.sxsw.com/48/2539334f-b469-46b6-992e-98deea07af0b/pcid-1630862"
      },
      "speaker_type": "Speaker",
      "details": "Sophia Kianni is an Iranian-American entrepreneur and climate activist. She studied at Stanford University and, along with Phoebe Gates, is co-founder of AI shopping agent Phia and co-host of career podcast, The Burnouts. As a teenager, Sophia founded Climate Cardinals, which has now grown into the world’s largest youth-led climate nonprofit with 16,000 volunteers in 80+ countries. Her advocacy earned her a seat on the EPA’s National Youth Advisory Council and the honor of serving as the youngest UN climate advisor in U.S. history. A prolific storyteller, Sophia won the TED Global Idea Competition, with her debut TED Talk amassing over 2 million views. Her advocacy has earned her widespread recognition, including being named to Forbes 30 Under 30, BBC’s top 100 Women, and VICE Media’s youngest Human of the Year. Today, Sophia is focused on scaling Phia to deliver tech-driven solutions that empower conscious consumerism.",
      "links": {},
      "type": "person"
    },
    {
      "id": 84145,
      "company": "Phia",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2246045,
      "name": "Phoebe Gates",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Founder",
      "image": {
        "alt_text": "Phoebe Gates",
        "credit": "",
        "url": "https://images.sxsw.com/nX06HhCxwe3c8kLayEStlHbOypE=/528x43:1756x1271/600x600/images.sxsw.com/48/533e3f36-ff75-4f87-a739-c5aa01346e67/pcid-1633502"
      },
      "speaker_type": "Speaker",
      "details": "Phoebe Gates is an entrepreneur, and passionate advocate for women’s reproductive rights and gender equity. She graduated from Stanford University in 2024 with a degree in Human Biology, and with Sophia Kianni, is co-founder of AI shopping agent Phia and co-host of career podcast, The Burnouts. Phoebe collaborates with global healthcare leaders, activists, and advocates to drive meaningful and lasting social change, and in recognition of her work, was named the 2024 “Rising Reproductive Freedom Champion” by Reproductive Freedom for All (RFFA). Guided by her belief that the freedom to make personal healthcare decisions is key to unlocking educational and economic opportunities, Phoebe strives to be a catalyst for progress and, through Phia, to inspire a new generation of women in business.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2417",
    "indoor_outdoor": null,
    "mixhalo_url": "https://translate.mixhalo.rocks/429?venue_id=429&partner=true",
    "name": "Hilton Grand Ballroom (Salon HJK)",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "id": "V0365",
      "name": "Hilton Austin Downtown",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Founder-led growth is no longer just direct-to-camera content. It is a strategic layer that connects real-world engagement to product development and scalable distribution.\n\nPhoebe Gates and Sophia Kianni, cofounders of AI-powered shopping agent Phia, share how they translate high-intent audience interaction into sharper roadmap decisions and faster iteration cycles. Rather than optimizing for reach or vanity metrics, they prioritize meaningful community engagement that strengthens feedback loops and informs deep product personalization.\n\nThis session explores what it means to build AI-native commerce infrastructure in public, aligning consumer intent with brand capability to redefine modern commerce.",
  "experience_level": "Beginner",
  "audio_url": null,
  "accessibility": [
    "Open captioned",
    "Closed captioned"
  ],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": true,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": true,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Founder-led growth is no longer just direct-to-camera content. It is a strategic layer that connects real-world engagement to product development and scalable distribution.\n\nPhoebe Gates and Sophia Kianni, cofounders of AI-powered shopping agent Phia, share how they translate high-intent audience interaction into sharper roadmap decisions and faster iteration cycles. Rather than optimizing for reach or vanity metrics, they prioritize meaningful community engagement that strengthens feedback loops and informs deep product personalization.\n\nThis session explores what it means to build AI-native commerce infrastructure in public, aligning consumer intent with brand capability to redefine modern commerce.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": true,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": "https://app.sli.do/event/8nrc6ufZJAvTrk6nvHeBcb",
  "sort": "FEATURED SESSION: FOUNDER-LED GROWTH: TURNING AUDIENCE SIGNAL INTO AI-POWERED COMMERCE",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 2576,
      "name": "Recently Added",
      "created_at": "2026-02-26T12:08:59.538-06:00",
      "updated_at": "2026-02-26T12:08:59.538-06:00",
      "sort": "RECENTLY ADDED",
      "alpha": "R"
    },
    {
      "id": 2315,
      "name": "Social Media",
      "created_at": "2022-01-28T15:30:51.945-06:00",
      "updated_at": "2022-02-14T12:08:15.998-06:00",
      "sort": "SOCIAL MEDIA",
      "alpha": "S"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Creator Economy track sponsored by Yamaha",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}