Mentor Session: Helena Ngo (Nex Playground)

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  "date": "2026-03-18",
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      "details": "Helena’s diverse resume spans various fields within the music industry including artist management, music licensing, marketing, and key account management at NYC-based agencies. Her agency work included music supervision, music strategy, artist partnerships, audio branding and client support for brands and tech companies like Microsoft, Skype, Corona, Hertz, MOSCOT, and Rockbot.\r\rAt Dolby, Helena led content licensing and strategy before being tapped to build music marketing as a new category. In this role, she led global launches of Dolby Atmos spatial audio with major partners: Apple Music, Amazon, and TIDAL. She was responsible for leading the brand's largest campaigns to date, featuring artists like Billie Eilish, Coldplay, Olivia Rodrigo, J Balvin, Justin Bieber, Lizzo, and Post Malone.\r\rAt Fender, Helena led the Artist Marketing team and oversaw the LA and London-based artist relations teams to reinforce Fender’s leadership and dominance in the musical instrument space. This included leading artist strategy for tier 1 marketing campaigns, collaborations with Signature artists, and launching new music partnerships.\r\rHelena has recently stepped into a brand new role at motion gaming company, Nex Team Inc., where she is responsible for music strategy, licensing, and artist partnerships.",
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