Mentor Session: Brandon Kirby (SongShift)

{
  "id": "PP1150254",
  "track": "Music",
  "focus_area": null,
  "category": "Mentor Session",
  "event_id": "PP1150254",
  "event_type": "panel",
  "format": "Mentor Session",
  "genre": null,
  "subgenre": null,
  "name": "Mentor Session: Brandon Kirby (SongShift)",
  "presented_by": null,
  "publish_at": "2026-01-16T10:00:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1150254",
  "reserved": false,
  "date": "2026-03-15",
  "end_time": "2026-03-15T15:45:00.000-05:00",
  "start_time": "2026-03-15T14:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 80602,
      "company": "SongShift",
      "credential_types": [
        "music"
      ],
      "entity_id": 2242140,
      "name": "Brandon Kirby",
      "speaker_types": [],
      "title": "Founder",
      "image": {
        "alt_text": "Brandon Kirby",
        "credit": null,
        "url": "https://images.sxsw.com/blde0YbM-aeztBCtWgAqyFC_nwk=/0x386:2314x2700/600x600/images.sxsw.com/48/fd665f3f-9e97-4328-b98f-939a902762d2/pcid-1546616"
      },
      "speaker_type": "Speaker",
      "details": "Brandon Kirby is the founder of SongShift, a professional development company built specifically for the music and creative industries. \n\nSongShift helps fast-moving teams strengthen communication, leadership, and collaboration through practical, experiential learning rooted in real creative work. Brandon brings over 20 years of experience across education, music, and the creative industries, including leading global teams and designing executive and professional development programmes at Rotterdam School of Management, Erasmus University. \n\nAlongside his work in education, he has worked as a label founder, promoter, DJ, producer, and radio music director. His work sits at the intersection of leadership and creativity, helping teams move from technical excellence to clearer decision-making, stronger collaboration, and more effective leadership under pressure.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2407",
    "indoor_outdoor": null,
    "name": "Tannehill",
    "parent_id": "V2427",
    "parent_venue_name": "Downright Austin",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 E. 10th St.",
      "lat_lon": [
        30.2698058,
        -97.7343172
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Global Stage @ Downright Austin Backyard"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2427",
      "indoor_outdoor": null,
      "name": "Downright Austin",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Meeting with this mentor is highly recommended if you're interested in Education, Music Tech, Management.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Meeting with this mentor is highly recommended if you're interested in Education, Music Tech, Management.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MENTOR SESSION: BRANDON KIRBY (SONGSHIFT)",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Music",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}