Featured Session: David Pogue on Apple’s First 50 Years

Event ID: PP1150099

Wed, Mar 18, 2026 | 7:30 PM - 8:30 PM

Venue: Salon 1-4 (JW Marriott)

View on Official SXSW

Summary

As Apple enters its second half-century, author David Pogue (“Apple: The First 50 Years”) explores the throughlines of Apple’s astonishing success: simplicity, beauty, elegant design, making the whole widget, focus on very few products, and a deep commitment to the customer experience. He’ll be joined by Phil Schiller to share stories and insights from their decades of launching iconic products.

Contributors

Raw Event JSON

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