Mentor Session: Jayden (Eui Sung) Son (Kreatorsnetwork Inc.)

{
  "id": "PP1150031",
  "track": "Music",
  "focus_area": null,
  "category": "Mentor Session",
  "event_id": "PP1150031",
  "event_type": "panel",
  "format": "Mentor Session",
  "genre": null,
  "subgenre": null,
  "name": "Mentor Session: Jayden (Eui Sung) Son (Kreatorsnetwork Inc.)",
  "presented_by": null,
  "publish_at": "2026-01-16T10:00:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1150031",
  "reserved": false,
  "date": "2026-03-15",
  "end_time": "2026-03-15T15:45:00.000-05:00",
  "start_time": "2026-03-15T14:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 79673,
      "company": "KreatorsNetwork",
      "credential_types": [
        "music"
      ],
      "entity_id": 2240858,
      "name": "Jayden (Eui Sung) Son",
      "speaker_types": [],
      "title": "Chief of Business Development, Creative Director",
      "image": {
        "alt_text": "Jayden (Eui Sung) Son",
        "credit": null,
        "url": "https://images.sxsw.com/IKFUBn4qkuNXBlqAp2omZp9mh3I=/88x156:1580x1648/600x600/images.sxsw.com/48/968935a6-97e1-435b-8836-b9b6dbc2fd5f/pcid-1628546"
      },
      "speaker_type": "Speaker",
      "details": "Jayden E. Son is a cross-border music business strategist and executive, currently serving as Chief Business Development Officer (CBDO) at Kreators Network (KN). He leads global business development, strategic partnerships, and data-driven marketing initiatives across Korea, Japan, and the broader Asia-Pacific region, working at the intersection of music, technology, and culture.\n\nJayden began his career at Sony Music, where he built a strong foundation in global label operations and artist marketing. He later founded HYPEER Inc., a premium music marketing and creative label recognized for its expertise in localization strategy, artist branding, and experiential campaign design. Following HYPEER’s acquisition by KN, Jayden integrated his proprietary MX (Music Experience) framework into KN’s AI-powered artist marketing platform, helping scale creative strategies into repeatable, performance-driven systems.\n\nHis portfolio includes collaborations with leading global music and tech companies such as Universal Music Japan, Sony Music Japan, AVEX, The Orchard, KDDI, Spotify, YouTube, and top K-POP and J-POP labels. Notable projects include PB LIVE with KDDI, J-POP.ZIP in Seoul, Tower Records Shibuya K-Series pop-ups, and multiple Korea–Japan artist development and IP expansion initiatives.\n\nIn parallel with his executive role, Jayden is also active as a songwriter under Warner Chappell Music (pen name: jxxdxn), contributing to K-POP releases while maintaining a rare dual perspective as both creator and strategist. This combination allows him to bridge creative intent with commercial execution in a highly practical way.\n\nJayden is known for translating creative vision into scalable business models, with a focus on artist branding, localization, monetization, and long-term value creation. His work centers on empowering artists and IP owners to navigate global markets with clarity, structure, and sustainable impact.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2407",
    "indoor_outdoor": null,
    "name": "Tannehill",
    "parent_id": "V2427",
    "parent_venue_name": "Downright Austin",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 E. 10th St.",
      "lat_lon": [
        30.2698058,
        -97.7343172
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Global Stage @ Downright Austin Backyard"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2427",
      "indoor_outdoor": null,
      "name": "Downright Austin",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Meeting with this mentor is highly recommended if you're interested in A&R, Marketing/PR, Sales & Sponsorships, Streaming & Programming, Management, Live Events, Data, Merchandise, Media/Journalism, Startups, Songwriting.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Meeting with this mentor is highly recommended if you're interested in A&R, Marketing/PR, Sales & Sponsorships, Streaming & Programming, Management, Live Events, Data, Merchandise, Media/Journalism, Startups, Songwriting.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MENTOR SESSION: JAYDEN (EUI SUNG) SON (KREATORSNETWORK INC.)",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Music",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}