Mentor Session: AJ Tobey (Rough Trade Publishing/Bank Robber Music/Trash Casual)

{
  "id": "PP1149897",
  "track": "Music",
  "focus_area": null,
  "category": "Mentor Session",
  "event_id": "PP1149897",
  "event_type": "panel",
  "format": "Mentor Session",
  "genre": null,
  "subgenre": null,
  "name": "Mentor Session: AJ Tobey (Rough Trade Publishing/Bank Robber Music/Trash Casual)",
  "presented_by": null,
  "publish_at": "2026-01-16T10:00:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1149897",
  "reserved": false,
  "date": "2026-03-14",
  "end_time": "2026-03-14T17:15:00.000-05:00",
  "start_time": "2026-03-14T16:00:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 3660,
      "company": "Rough Trade Publishing/Bank Robber Music/Trash Casual",
      "credential_types": [
        "music"
      ],
      "entity_id": 9468,
      "name": "AJ Tobey",
      "speaker_types": [],
      "title": "Head of A&R",
      "image": {
        "alt_text": "AJ Tobey",
        "credit": "",
        "url": "https://images.sxsw.com/J80lNuLnq5YCwu1Uu3QkjCXfFlM=/0x0:2145x2145/600x600/images.sxsw.com/48/ec8efc31-6c27-41a3-864c-6e283997153c/pcid-523608"
      },
      "speaker_type": "Speaker",
      "details": "If you’ve been accustomed to attending shows in NYC for the past decade or so, chances are you been in the room with AJ Tobey. As head of A&R for Rough Trade Publishing, Bank Robber Music, and Academy Fight Songs, and the founder of Brooklyn based label and management company Trash Casual, AJ has been busy curating the best new sounds to join an already impressive publishing roster that includes artists like The Magnetic Fields, Alvvays and Chelsea Wolfe, and labels such as Merge, Drag City and Mute Records, and Trash Casual artists Drop Nineteens, Dead Tooth, VOSH, and Spiral Heads. Before diving head-first into the world of publishing and licensing, AJ spent 8 years managing emerging indie rock bands, consulting for record labels, and heading up operations for Flea Marketing, a company that served as the liaison between labels (including Warner Bros, Dangerbird and Barsuk Records) and top independent record stores. ",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2407",
    "indoor_outdoor": null,
    "name": "Tannehill",
    "parent_id": "V2427",
    "parent_venue_name": "Downright Austin",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 E. 10th St.",
      "lat_lon": [
        30.2698058,
        -97.7343172
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Global Stage @ Downright Austin Backyard"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2427",
      "indoor_outdoor": null,
      "name": "Downright Austin",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Meeting with this mentor is highly recommended if you're interested in A&R, Management, Publishing, Sync/Licensing.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Meeting with this mentor is highly recommended if you're interested in A&R, Management, Publishing, Sync/Licensing.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MENTOR SESSION: AJ TOBEY (ROUGH TRADE PUBLISHING/BANK ROBBER MUSIC/TRASH CASUAL)",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Music",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}