Activate Your Art House

Event ID: PP1149877

Fri, Mar 13, 2026 | 4:30 PM - 5:30 PM

Venue: Pennybacker (Omni Downtown)

View on Official SXSW

Summary

Art House Convergence - a coalition that amplifies & connects community and mission-drives exhibitors - is working to provide filmmakers with best practices and resources for connecting with independent cinemas, with - or without - a traditional distributor.

Contributors

Raw Event JSON

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Open JSON payload
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      "details": "Lela joined the team as Interim Executive Director in January 2026. Elected to the inaugural AHC Board of Directors, she served as Board President from 2023-2025.  She’s the founder of mamafilm, where her work includes supporting bold, socially  bold, socially-conscious stories, both as an exhibitor (mamafilm operates as a nomadic microcinema in Wichita, KS) and as a Creative Producer. She has over 20 years of experience connecting films to audiences and building community within the independent film sector. She served as Executive Director of Film Festival Alliance from 2017-2022, and is co-founder of The Popcorn List, an annual list & series, featuring exceptional films that have yet to secure wide release. As a Producer, her work has screened at festivals including Sundance, Tribeca, Palm Springs, BFI London and more. She is a member of the Documentary Producers Alliance and the Brown Girls Doc Mafia.",
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