Welcome to the Transformation Economy

{
  "id": "PP1149873",
  "track": "Brand & Marketing",
  "focus_area": null,
  "category": "Presentation",
  "event_id": "PP1149873",
  "event_type": "panel",
  "format": "Presentation",
  "genre": null,
  "subgenre": null,
  "name": "Welcome to the Transformation Economy",
  "presented_by": null,
  "publish_at": "2025-12-02T16:48:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1149873",
  "reserved": false,
  "date": "2026-03-15",
  "end_time": "2026-03-15T17:00:00.000-05:00",
  "start_time": "2026-03-15T16:00:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 79537,
      "company": "Strategic Horizons Llp",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2240672,
      "name": "Joe Pine",
      "speaker_types": [],
      "title": "Cofounder",
      "image": {
        "alt_text": "Joe Pine",
        "credit": "",
        "url": "https://images.sxsw.com/ZzZoIWVCsWo-3BRlYR1ycQNVALo=/0x11:708x719/600x600/images.sxsw.com/48/0ef5b8c6-a39d-477c-8a86-a14b1c3f5956/pcid-1627557"
      },
      "speaker_type": "Speaker",
      "details": "B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor. Joe has addressed the World Economic Forum in Davos, the original TED conference in California, and the Consumer Electronics Show in Las Vegas. A Lecturer in Northeastern University’s School of Business, he cofounded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings. A prolific writer, Joe’s many books include The Experience Economy: Competing for Customer Time, Attention, and Money; Infinite Possibility; Authenticity; Mass Customization; and new in 2026, The Transformation Economy: Guiding Customers to Achieve Their Aspirations. ",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "5",
    "id": "V2051",
    "indoor_outdoor": null,
    "name": "Waterloo Ballroom 3",
    "parent_id": "V2024",
    "parent_venue_name": "Austin Marriott Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "304 E Cesar Chavez St.",
      "lat_lon": [
        30.2628298,
        -97.74157
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Austin Marriott Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2024",
      "indoor_outdoor": null,
      "name": "Austin Marriott Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "As we shift deeper into today’s Experience Economy, people increasingly want to go beyond merely memorable to highly meaningful, deeply transporting, and even truly transformative experiences. B. Joseph Pine II, author of the 2026 book The Transformation Economy: Guiding Customers to Achieve Their Aspirations, shows why this is so and how brands can help customers flourish by guiding them to become who they want to become, whether that’s improving wellbeing, increasing prosperity, developing knowledge, or finding purpose.",
  "experience_level": "Intermediate",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "As we shift deeper into today’s Experience Economy, people increasingly want to go beyond merely memorable to highly meaningful, deeply transporting, and even truly transformative experiences. B. Joseph Pine II, author of the 2026 book The Transformation Economy: Guiding Customers to Achieve Their Aspirations, shows why this is so and how brands can help customers flourish by guiding them to become who they want to become, whether that’s improving wellbeing, increasing prosperity, developing knowledge, or finding purpose.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "WELCOME TO THE TRANSFORMATION ECONOMY",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Brand & Marketing track sponsored by Youtube",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}