Agents & Managers Mentor Session: Linnea Toney (Underscore Talent)

Event ID: PP1149792

Tue, Mar 17, 2026 | 4:30 PM - 5:45 PM

Venue: Liberty (Omni Downtown)

View on Official SXSW

Summary

Meeting with this mentor is highly recommended if you're interested in Storytelling, Marketing/Advertising/PR.

Contributors

Raw Event JSON

Large nested arrays are compacted for page readability. Full payload remains in dataset files.

Open JSON payload
{
  "id": "PP1149792",
  "track": "Film & TV",
  "focus_area": null,
  "category": "Mentor Session",
  "event_id": "PP1149792",
  "event_type": "panel",
  "format": "Mentor Session",
  "genre": null,
  "subgenre": null,
  "name": "Agents & Managers Mentor Session: Linnea Toney (Underscore Talent)",
  "presented_by": null,
  "publish_at": "2026-01-16T10:00:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1149792",
  "reserved": false,
  "date": "2026-03-17",
  "end_time": "2026-03-17T12:45:00.000-05:00",
  "start_time": "2026-03-17T11:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": [
    {
      "id": 49733,
      "company": "Underscore Talent",
      "credential_types": [
        "filmtv"
      ],
      "entity_id": 2205934,
      "name": "Linnea Toney",
      "speaker_types": [],
      "title": "Co-Head of Entertainment/Partner/Manager",
      "image": {
        "alt_text": "Linnea Toney",
        "credit": "",
        "url": "https://images.sxsw.com/Xkz-H5F-yAssZGqnN-6cSSTdUGY=/0x0:2316x2316/600x600/images.sxsw.com/48/24f593f1-ca9f-4340-80ab-c81e40a34abf/pcid-1569945"
      },
      "speaker_type": "Speaker",
      "details": "Linnea is a Partner at Underscore Talent, and co-head of Entertainment, where she oversees a team of managers and roster of talent. Underscore Talent is a 360 management company that focuses across all areas of media. With expertise in the worlds of storytelling, producing and talent management Linnea is on the forefront of guiding and shaping the new creator economy. Linnea has shaped the careers of talent like Elyse Myers, Hannah Hart, Gunnar Deatherage, Maya Murillo and more. Linnea crafted one of the first YouTube to network deals with Hannah Hart’s Food Network series “I Hart Food,” which she also executive-produced. She also produces the hit podcast Funny Cuz It’s True with Elyse Myers alongside Powderkeg Media and Lemonada Media. Linnea was named one of Business Insiders Tik Tok Manager Power List (2023) and Top YouTube Managers (2020). Prior to talent management, Linnea worked in scripted development at Ryan Seacrest Productions and was the conference director for the Austin Film Festival.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2402",
    "indoor_outdoor": null,
    "name": "Liberty",
    "parent_id": "V0466",
    "parent_venue_name": "Omni Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "700 San Jacinto Blvd.",
      "lat_lon": [
        30.2689471,
        -97.7403971
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Omni Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V0466",
      "indoor_outdoor": null,
      "name": "Omni Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Meeting with this mentor is highly recommended if you're interested in Storytelling, Marketing/Advertising/PR.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Meeting with this mentor is highly recommended if you're interested in Storytelling, Marketing/Advertising/PR.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "AGENTS & MANAGERS MENTOR SESSION: LINNEA TONEY (UNDERSCORE TALENT)",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Film & TV track sponsored by Crunchyroll",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}