Mentor Session: Mike Woronuk (Juneberry Ridge)

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  "date": "2026-03-14",
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      "details": "You're likely at SXSW because you're building something that matters (your company, your project, perhaps even yourself). You've reached a point where effort alone is no longer the issue.\n\nYou have ideas, momentum, and responsibility. What you may be missing is clarity.\n\nCompeting priorities, partial strategies, or a vision that feels bigger than your current systems can make forward motion harder than it should be. You need thinking that leads to action.\n\nI'm a strategist and coach who works with founders, leaders, and creative operators at moments of transition or scale. My work sits at the intersection of brand, business, and long-term strategy, especially when things feel complex or stuck.\n\nI currently serve as Chief Strategy Officer at Juneberry Ridge, a large regenerative farm and hospitality project in North Carolina where I help turn ambitious vision into durable execution. Through Raven Strategy Group, I also advise early-stage and mission-driven organizations on how to move from intuition to intentional strategy.\n\nEarlier in my career, I worked inside global media, finance, and government organizations, which taught me how ideas succeed or fail once they meet real systems and constraints. I focus on helping people see the structure beneath what they already know and make decisions they can actually implement.\n\nIf you are navigating change, testing a bold idea, or trying to scale without losing your voice, I am especially energized by those conversations. I tend to ask good questions, challenge fuzzy thinking, and help you see what matters most next.\n\nIf that sounds useful, let’s talk.",
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