Mentor Session: Gabriela Gironas (Wasserman/Cool Shit, Cool People)

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      "details": "Gabriela Gironas (they/them) is a Forbes 30 Under 30 honoree and a leading voice at the intersection of music, technology, and the creator economy. The child of Bolivian immigrants, Gironas has spent over a decade championing empathy-led partnerships and building platforms for underrepresented creators to thrive. Their career spans brands like YouTube, Reddit, Fender, Human Re-Source, and Q&A, as well as mission-driven organizations like Keychange U.S. They currently serve as Senior Director of Creator Strategy at Wasserman and Founder of Cool Shit, Cool People, a creative agency focused on elevating the next wave of talent and technology.\n\nAt Wasserman, Gironas leads creator strategy for global brands including Google Play, Samsung, and Taco Bell, developing scalable frameworks that help brands identify, activate, and collaborate with creators across platforms. Their work blends talent development, data-driven storytelling, and culture-first strategy to drive measurable impact. This builds on a decade of launching fan campaigns and artist careers—from crafting re-release strategies for Julia Michaels to growing ANGEL22’s following from zero to 10 million. From BTS billboards in Times Square to redefining K-pop rollouts, Gironas has helped shape the careers of Lauv, Jensen McRae, Madilyn Bailey, Moses Sumney, and Jada Kingdom.\n\nA respected leader in advocacy and governance, Gironas serves as Governor of the Recording Academy’s Los Angeles Chapter, At-Large Member of the LA County Governance Reform Task Force, and Global Chair of Diversity, Inclusion & Community at Women In Music. They also sit on the boards of Industry In Spanglish and Keychange U.S. A frequent speaker at SXSW, Reeperbahn, and Music Biz, Gironas continues to shape the future of inclusive leadership across music, tech, and culture—with creativity, empathy, and conviction.",
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