Mentor Session: Andrea Lewis (Hot Topic)

Event ID: PP1149366

Sun, Mar 15, 2026 | 4:30 PM - 5:45 PM

Venue: Room 400-402 (Hilton Austin Downtown)

View on Official SXSW

Summary

Meeting with this mentor is highly recommended if you're interested in Fashion/Retail, Marketing/Advertising/PR, Storytelling, Artificial Intelligence/Machine Learning, Content Strategy/Production, "Diversity, Equity & Inclusion", Future of Work, Immersive Technology, Nonprofits, Product Management/Development.

Contributors

Raw Event JSON

Large nested arrays are compacted for page readability. Full payload remains in dataset files.

Open JSON payload
{
  "id": "PP1149366",
  "track": "Brand & Marketing",
  "focus_area": null,
  "category": "Mentor Session",
  "event_id": "PP1149366",
  "event_type": "panel",
  "format": "Mentor Session",
  "genre": null,
  "subgenre": null,
  "name": "Mentor Session: Andrea Lewis (Hot Topic)",
  "presented_by": null,
  "publish_at": "2026-01-16T10:00:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1149366",
  "reserved": false,
  "date": "2026-03-15",
  "end_time": "2026-03-15T12:45:00.000-05:00",
  "start_time": "2026-03-15T11:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 79124,
      "company": "Hot Topic",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2240184,
      "name": "Andrea Lewis",
      "speaker_types": [],
      "title": "VP, Marketing",
      "image": {
        "alt_text": "Andrea Lewis",
        "credit": null,
        "url": "https://images.sxsw.com/_-YHN50oOiZp0KR3tkWTaJNBM2U=/49x2:345x298/600x600/images.sxsw.com/48/f0bcfd8f-1b6d-47b9-8d69-6ad67ffa5d35/pcid-1097061"
      },
      "speaker_type": "Speaker",
      "details": "Andrea Lewis is a marketing leader with over 24 years of experience, who is passionate about innovation and what’s next in marketing. She thrives at the intersection of creativity, culture, and technology, driving impact through social media strategy, influencer and creator partnerships, and vibrant brand storytelling. Her experience spans in-person event touchpoints, PR, studio and label collaborations, artist campaigns, graphic design, and full-scale creative development. She's endlessly curious, always exploring new ways to connect brands and audiences in meaningful, memorable ways including tech, AI, gaming, live selling and more. ",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "4",
    "id": "V0367",
    "indoor_outdoor": "INDOOR",
    "name": "Room 400-402",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V0365",
      "indoor_outdoor": null,
      "name": "Hilton Austin Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Meeting with this mentor is highly recommended if you're interested in Fashion/Retail, Marketing/Advertising/PR, Storytelling, Artificial Intelligence/Machine Learning, Content Strategy/Production, \"Diversity, Equity & Inclusion\", Future of Work, Immersive Technology, Nonprofits, Product Management/Development.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Meeting with this mentor is highly recommended if you're interested in Fashion/Retail, Marketing/Advertising/PR, Storytelling, Artificial Intelligence/Machine Learning, Content Strategy/Production, \"Diversity, Equity & Inclusion\", Future of Work, Immersive Technology, Nonprofits, Product Management/Development.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MENTOR SESSION: ANDREA LEWIS (HOT TOPIC)",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Brand & Marketing track sponsored by Youtube",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}