Mentor Session: Joey David Tiempo (Octopus&Whale )

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      "name": "Joey David Tiempo",
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      "details": "Joey David Tiempo is the founder and CEO of Octopus&Whale, the Philippines’ pioneering game and brand experience design agency. In just five years, Octopus&Whale has grown into a trusted creative partner for an impressive roster of clients across gaming, entertainment, tech, and youth culture – blazing a trail at the intersection of games and brand storytelling.\r\rJoey was the first Filipina to serve on the inaugural Gaming juries of Cannes Lions, Spikes Asia, and D&AD. With over two decades of creative leadership, her work has earned global recognition from Cannes Lions, D&AD, The One Show, Clio, LIA, Spikes Asia, and AdFest—reflecting a deep commitment to craft, culture, and resonance.\r\rHer passion lies in exploring the power of play as a tool for creativity, connection, and change. Through her agency, teaching, and community-building work, she champions how games, gamified systems, and immersive narratives can shape behavior, inspire participation, and move people.\r\rShe co-hosts Keri Kita: Essential Guide for Parents of Non-Gamers, a podcast that helps parents navigate the gaming worlds their kids love. She also teaches Culture of Gaming at the University of Asia & the Pacific (UA&P), where she mentors the next generation of creative leaders.\r\rAs a creative leader, educator, mother, and lifelong gamer, Joey brings a unique perspective shaped by the intersection of her many roles. She’s open to mentoring on:\r\r- Creative leadership and building resilient teams\r- Designing for participation in games and experiences\r- Southeast Asia’s gaming and creative culture\r- Storytelling across interactive and hybrid platforms\r- Bridging brands with gaming communities\r- Parenting and play as design principles\r- Teaching creativity and human-centered thinking",
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