Mentor Session: Nikki Pesusich (Coterie Media)

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      "details": "\"Nikki Pesusich is a proven marketing and communications leader with more than two decades of expertise, building multimedia brand experiences that accelerate growth, drive engagement, and deliver measurable results across today’s evolving media landscape.\r\rAs Founding Partner and Chief Strategy Officer at Coterie Media — an award-winning integrated marketing and communications agency — Nikki leads the development and execution of integrated publicity campaigns, influencer and social media marketing strategies, high-impact celebrity partnerships, large-scale events, and brand activations for global and emerging companies across entertainment, lifestyle, health & beauty, longevity, wellness, medtech, CPG, and social impact sectors.\r\rOver the course of her career, Nikki has led campaigns for a diverse range of renowned brands, including American Express, A&E Networks, American Heart Association, Autism Speaks, BTL Aesthetics, Discovery Networks, History, Microsoft, MGM Studios, NBCUniversal, Netflix, PBS, and Paramount Studios. She has also launched and promoted some of the most iconic entertainment franchises and cultural touchstones — including Judge Judy, Will & Grace, America’s Got Talent, Deadliest Catch, Dirty Jobs, and The Crocodile Hunter, among numerous others.\r\rDrawing upon decades of trusted relationships across the entertainment industry, Nikki connects brands with A-list celebrity talent and negotiates high-impact influencer and brand ambassador campaigns. She has produced hundreds of successful influencer and celebrity-driven initiatives — collaborating with globally recognized actors, athletes, rockstars, and pop culture icons — for campaigns that consistently deliver extensive media coverage, measurable ROI, and lasting brand equity.\r\rBefore launching Coterie Media (formerly NPPR), Nikki served as Vice President of Entertainment at Rogers & Cowan, one of the world’s leading entertainment public relations and marketing agencies, where she led high-profile publicity and promotional campaigns for entertainment and technology clients. Earlier in her career, she spearheaded media relations and corporate communications for A&E Networks, where she was an integral part of the launch team for The History Channel. She also worked on NBC’s groundbreaking Olympics TripleCast — the first pay-per-view telecast to deliver wall-to-wall livestream coverage across multi-platforms.\r\rNikki earned her B.A. in Advertising with a minor in Marketing from Pepperdine University. She is passionate about collaborating with visionary brands and changemakers, and is an advocate for causes supporting animal welfare, children, and mental health initiatives.\"",
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