Mentor Session: Kat Rector (Zoho)

{
  "id": "PP1149300",
  "track": "Workplace",
  "focus_area": null,
  "category": "Mentor Session",
  "event_id": "PP1149300",
  "event_type": "panel",
  "format": "Mentor Session",
  "genre": null,
  "subgenre": null,
  "name": "Mentor Session: Kat Rector (Zoho)",
  "presented_by": null,
  "publish_at": "2026-01-16T10:00:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1149300",
  "reserved": false,
  "date": "2026-03-13",
  "end_time": "2026-03-13T15:45:00.000-05:00",
  "start_time": "2026-03-13T14:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 49377,
      "company": "Zoho",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2205196,
      "name": "Kat Rector",
      "speaker_types": [],
      "title": "Strategic Alliances Manager",
      "image": {
        "alt_text": "Kat Rector",
        "credit": null,
        "url": "https://images.sxsw.com/cBy0kvc7nrnixAMOW1mOEZ3gmcU=/243x517:2375x2649/600x600/images.sxsw.com/48/a35c0653-c9bf-463b-a6d7-3899cb17ee35/pcid-1564590"
      },
      "speaker_type": "Speaker",
      "details": "Kat Rector is a passionate and results-driven professional with a knack for developing and executing impactful personal branding and career strategies, strategic partnerships, and company-wide process improvements. She currently holds the positions of Marketing Director, Strategic IT Engagement Manager, and leader of market community engagement, focusing on business growth and generating new business. Additionally, Kat is actively involved in the tech industry, sitting on three tech industry boards in Austin, underscoring her commitment to innovation and industry advancement. Kat also holds an a-PHR certification, which enhances her career coaching, personal brand mentoring, and process improvement skills.\r \rKat’s career is marked by her dedication to continuous improvement and her strategic approach to solving complex business challenges. As a Marketing Director, she oversees comprehensive strategies that drive brand awareness and customer engagement. Her past work as a Social Media Director showcased her talent for creating engaging and effective campaigns to make brands stand out, which she has carried into her current role, enhancing brand presence and converting presence to tangible ROI. \r \rIn addition to her marketing expertise, Kat excels in running large territories and breaking business in new markets. Her business development efforts focus on the community and providing value-add relationships, enabling her to build strong connections and drive significant growth. Kat’s strategic mindset and results-oriented approach have been instrumental in launching successful rebranding initiatives and educating the market on new service offerings, ensuring  her organization remains competitive and relevant.\r \rKat’s passion for mentoring and coaching is another hallmark of her career. She has extensive experience guiding individuals and teams toward achieving their personal and professional goals by providing tailored advice and support to help clients reach their full potential. Her work includes coaching C-level executives on creating personal brands and portfolios, ensuring they present their best selves to stakeholders and the market.\r \rAs a dynamic and engaging speaker, Kat has delivered numerous presentations and workshops to a wide range of audiences. Her ability to connect with her audience and convey complex concepts clearly and compellingly has earned her a high NPS rating among audiences. Kat’s presentations are known for their practical insights, actionable takeaways, and inspirational messages, leaving audiences motivated and equipped to achieve their goals.\r \rKat’s collaborative approach and commitment to excellence have earned her a reputation as a trusted advisor, connector, and leader. She is known for her ability to foster a positive and inclusive work environment, where team members feel valued and empowered to contribute their best. Her passion for driving results and helping others achieve their goals is evident in everything she does. Whether developing strategic plans, mentoring professionals, or delivering inspiring presentations, Kat is committed to making a positive impact and driving success in the local community and with her clients.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "4",
    "id": "V0367",
    "indoor_outdoor": "INDOOR",
    "name": "Room 400-402",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V0365",
      "indoor_outdoor": null,
      "name": "Hilton Austin Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Meeting with this mentor is highly recommended if you're interested in Future of Work, Business Development.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Meeting with this mentor is highly recommended if you're interested in Future of Work, Business Development.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MENTOR SESSION: KAT RECTOR (ZOHO)",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Workplace track sponsored by University of Cincinnati",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}