Mentor Session: Grace Morton (Powell Communications )

{
  "id": "PP1149282",
  "track": "Brand & Marketing",
  "focus_area": null,
  "category": "Mentor Session",
  "event_id": "PP1149282",
  "event_type": "panel",
  "format": "Mentor Session",
  "genre": null,
  "subgenre": null,
  "name": "Mentor Session: Grace Morton (Powell Communications )",
  "presented_by": null,
  "publish_at": "2026-01-16T10:00:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1149282",
  "reserved": false,
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 79072,
      "company": "Powell Communications",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2240120,
      "name": "Grace Morton",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Senior Account Executive",
      "image": {
        "alt_text": "Grace Morton",
        "credit": null,
        "url": "https://images.sxsw.com/Z2sBNHWDE9dGKkf92tlQHMPZ8bY=/0x229:2755x2984/600x600/images.sxsw.com/48/a4e799b9-deaa-41c6-b063-b4380f0c6dbe/pcid-1288233"
      },
      "speaker_type": "Speaker",
      "details": "Grace Morton is an Account Executive at Powell Communications. After graduating with a BLA in English Rhetoric and an MA in Communication Studies from Texas State University, she decided to continue her pursuit of “making a living out of talking” — leading her to the world of PR. Grace has orchestrated hits for both creative work and thought leadership for clients in leading trade publications. By using her knack for pulling thought leadership thorough-lines for her clients she has placed clients on some of the industry’s most competitive stages including CES, Adweek Brandweek, Advertising Week New York, Shoptalk and SXSW. Most recently, Grace participated as a mentor for the 2026 SXSW program.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "4",
    "id": "V0367",
    "indoor_outdoor": "INDOOR",
    "mixhalo_url": "https://translate.mixhalo.rocks/?venue_id=429&partner=true",
    "name": "Room 400-402",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "id": "V0365",
      "name": "Hilton Austin Downtown",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, Storytelling, Content Strategy/Production.",
  "experience_level": "Beginner",
  "presentation_url": null,
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, Storytelling, Content Strategy/Production.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": {},
  "short_program": false,
  "slido_url": null,
  "sort": "MENTOR SESSION: GRACE MORTON (POWELL COMMUNICATIONS )",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Brand & Marketing track sponsored by Youtube",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}