Unlocking Soccer's Development in the U.S.

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      "details": "As Chief Marketing & Communications Officer of the FIFA World Cup 2026™ New York New Jersey Host Committee, Bettina is driving efforts to bring the tournament to life across one of the world’s most dynamic host regions—and the proud host of the Final Match. A global marketing and communications leader with over 20 years of experience, she is passionate about building meaningful connections, engaging diverse audiences, and driving growth through innovative, results-driven campaigns.\r\rFluent in English and Spanish, and shaped by an international, diplomatic upbringing, Bettina thrives at the intersection of culture and collaboration. Prior to joining the FIFA NYNJ Host Committee, she served as EVP and Managing Director of Ketchum’s Travel, Hospitality & Leisure practice, leading high-impact campaigns for a diverse portfolio of clients, from Fortune 100 companies to dynamic smaller brands, across the travel, sports, leisure, and consumer goods sectors. Her career spans leadership roles at top global marketing and communications agencies, where she developed and executed award-winning strategies that delivered measurable results.\r\rHaving led two previous FIFA World Cups campaigns for clients, Bettina’s current role brings her journey full circle—this time shaping the tournament from within. A recognized transformational leader and storyteller, she has been named among PRWeek’s 40 Under 40 and HSMAI’s Top 25 Extraordinary Minds in Marketing and was recently inducted into the NYU SPS Hall of Fame. She explores how innovation and AI are transforming the way global events and sports connect with audiences.\r\rShe holds a BBA from Baruch College’s Zicklin School of Business and an MS in Corporate Communications & Public Relations from NYU.",
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      "details": "Jozy Altidore is widely regarded as one of the top American soccer players of his generation. His successful career spans the highest levels of sport, business, and philanthropy. \r\rKnown for his powerful play as a striker for both the US Men’s National Team and Major League Soccer’s Toronto FC, Altidore’s athletic talent and leadership on the field earned him international recognition. With over 200 career goals, including key moments in World Cups, World Cup qualifiers, and international season play, Altidore holds the record for the greatest individual European season by an outfield American soccer player. He recorded 40+ goal contributions in a single season for AZ Alkmaar and the US Men’s National Team. In December 2024, Altidore joined a consortium that purchased a 20% stake in the Buffalo Bills of the National Football League in December 2024.\r\rOff the field, Altidore has built a strong reputation as an entrepreneur and philanthropist. A proud Haitian-American, he has dedicated much of his time and resources to improving the lives of children and families in Haiti, focusing on education, healthcare, and economic development through his foundation. His commitment to long-term impact has earned him praise within sports and charitable communities. \r\rAdditionally, Jozy is building his own legacy business with a core interest in investments that drive innovation and sustainability. In addition to sports, he’s focused on emerging tech and real estate ventures and blends his entrepreneurial vision with a commitment to social responsibility, curating opportunities that benefit both people and communities. ",
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  "description": "With the FIFA World Cup 26 kicking off in less than 100 days, the time is now for the most popular game globally to reach its full potential stateside. The world’s biggest sporting event has the opportunity to elevate soccer in the US to new heights and build future sustainability for growth far beyond the event.\n\n \nJoin former USMNT star Jozy Altidore, City Football Group / Manchester City chief marketing officer Nuria Tarre and FIFA World Cup 26 NYNJ Host Committee chief marketing and communications officer Bettina Garibaldi for an insightful conversation on the future of the soccer in the United States.\n\n \nIn this session, these three notable and unique voices will share perspective on the opportunities and efforts underway to optimize the future of soccer, from fan growth to player development, as well as brand and community engagement.",
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  "long_description": "With the FIFA World Cup 26 kicking off in less than 100 days, the time is now for the most popular game globally to reach its full potential stateside. The world’s biggest sporting event has the opportunity to elevate soccer in the US to new heights and build future sustainability for growth far beyond the event.\n\n \nJoin former USMNT star Jozy Altidore, City Football Group / Manchester City chief marketing officer Nuria Tarre and FIFA World Cup 26 NYNJ Host Committee chief marketing and communications officer Bettina Garibaldi for an insightful conversation on the future of the soccer in the United States.\n\n \nIn this session, these three notable and unique voices will share perspective on the opportunities and efforts underway to optimize the future of soccer, from fan growth to player development, as well as brand and community engagement.",
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