Featured Session: A Conversation With Spotify's New Co-CEO About The Past, Present And Future Of Delivering Creativity To The World

{
  "id": "PP1149203",
  "track": "Tech & AI",
  "focus_area": null,
  "category": "Featured Session",
  "event_id": "PP1149203",
  "event_type": "panel",
  "format": "Featured Session",
  "genre": null,
  "subgenre": null,
  "name": "Featured Session: A Conversation With Spotify's New Co-CEO About The Past, Present And Future Of Delivering Creativity To The World",
  "presented_by": null,
  "publish_at": "2026-01-20T11:50:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1149203",
  "reserved": false,
  "date": "2026-03-13",
  "end_time": "2026-03-13T12:30:00.000-05:00",
  "start_time": "2026-03-13T11:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": [
    {
      "id": 107814,
      "company": "Ohalo",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2281072,
      "name": "David Friedberg",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Chief Executive Officer",
      "image": {
        "alt_text": "David Friedberg",
        "credit": "",
        "url": "https://images.sxsw.com/K_BcFggsUXe1pzVtvz6NlDgXm6I=/94x11:574x491/600x600/images.sxsw.com/48/5cd064ac-df03-48ae-91e8-3c6846e7ac55/pcid-1660318"
      },
      "speaker_type": "Speaker",
      "details": "Dave Friedberg is CEO of Ohalo, an agriculture technology company delivering farmers unprecedented improvements in productivity through its Boosted Breeding platform, which enables the development of hybrid seeds in crops that do not have access to seed today. Previously, Dave was founder and CEO of The Climate Corporation, the world’s leading digital agronomy software platform, used by farmers across 200+ million acres worldwide. Monsanto acquired The Climate Corporation in 2013. Earlier in his career, Dave held senior roles in Corporate Development and Product at Google. Dave is also one of the co-hosts on the All-In podcast, the popular weekly show that aims to have the world's most important conversations across business, technology, politics, and social issues.",
      "links": {},
      "type": "person"
    },
    {
      "id": 107357,
      "company": null,
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2280113,
      "name": "Lainey Wilson",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Songwriter/Entertainer",
      "image": {
        "alt_text": "Lainey Wilson",
        "credit": "",
        "url": "https://images.sxsw.com/9MUjqvX0Do3NnfhZBr5FtdaY7Nw=/606x1576:4977x5947/600x600/images.sxsw.com/48/5342c4b3-40ef-4061-acda-e5c659f9c199/pcid-1658940"
      },
      "speaker_type": "Speaker",
      "details": "Lainey Wilson continues to captivate the world, capturing the hearts of fans and respect of her peers. Adding to her monumental rise, the 12x CMA, 16x ACM, Grammy winner and Grand Ole Opry member is the subject of a new in-depth Netflix documentary, Lainey Wilson: Keepin’ Country Cool, out April 22 after premiering at SXSW. Wilson will also make her film debut in Universal’s adaptation of Colleen Hoover’s Reminders of Him, headline Stagecoach 2026 and join Chris Stapleton for stadium shows this summer, after wrapping her Whirlwind World Tour. Last year, the 2x CMA and 2x ACM Entertainer of the Year hosted the 59th CMA Awards (the first solo female host since Reba McEntire in 1991) and released the deluxe version of her album Whirlwind, featuring the #1 single “Somewhere Over Laredo.” A sought-after songwriter, Wilson has nine #1s including “4x4xU,” “Watermelon Moonshine” and the 2x Platinum “Heart Like A Truck,” plus collaborations with Jelly Roll (“Save Me”) and HARDY (“wait in the truck”). Moreover, Wilson wrote “Out of Oklahoma” for Twisters, has worked with artists like Reba McEntire, Dolly Parton and Post Malone and made her acting debut in Paramount’s hit show Yellowstone. ",
      "links": {},
      "type": "person"
    },
    {
      "id": 82573,
      "company": "Spotify",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2244267,
      "name": "Gustav Söderström",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Co-Chief Executive Officer",
      "image": {
        "alt_text": "Gustav Söderström",
        "credit": "",
        "url": "https://images.sxsw.com/TpkgyCUMi-uXMew5396ZHIhoH50=/51x582:4768x5299/600x600/images.sxsw.com/48/351b5897-6149-4136-ab27-dcce8af0000e/pcid-1632651"
      },
      "speaker_type": "Speaker",
      "details": "Gustav Söderström is Spotify's Co-Chief Executive Officer and a member of its board of directors. He is responsible for executing on the Company's mission and strategy, and co-leading the management team. Mr. Söderström was previously Co-President, Chief Product & Technology Officer, where he oversaw global product and technology strategy, including the product, design, data, and engineering teams at Spotify. Prior to joining Spotify in 2009, Mr. Söderström founded Kenet Works in 2003, a company that developed community software for mobile phones, and served as the company’s Chief Executive Officer until it was acquired by Yahoo! in 2006. Mr. Söderström was Director of Product and Business Development for Yahoo! Mobile from 2006-2009. Mr. Söderström is a startup seed investor and founder of 13th Lab (acquired by Facebook’s Oculus). Mr. Söderström holds a Master of Science in Electrical Engineering from KTH Royal Institute of Technology.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2026",
    "indoor_outdoor": null,
    "mixhalo_url": "https://translate.mixhalo.rocks/?venue_id=430&partner=true",
    "name": "Salon 6-8",
    "parent_id": "V0403",
    "parent_venue_name": "JW Marriott",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "110 E 2nd St.",
      "lat_lon": [
        30.2645713,
        -97.743198
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "JW Marriott"
    },
    "root": {
      "id": "V0403",
      "name": "JW Marriott",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Twenty years ago, the music industry faced an existential crisis. Piracy was reshaping consumption, the old model was unraveling, and no clear path forward existed. Spotify was born from a simple but radical belief: that technology could reconnect artists and fans in a way that worked for both. Join Gustav for a look at the future of Spotify’s technological transformation across music, podcasts, and audiobooks, exploring how user control, creator innovation, and thoughtful technology are shaping the next chapter of entertainment. He'll then be joined by country superstar Lainey Wilson and podcast host David Friedberg for a conversation on building for the long run. Two decades of music, podcasts, technology, and creative evolution; one session on what the future holds for music and podcasts.",
  "experience_level": "Intermediate",
  "audio_url": null,
  "accessibility": [
    "Open captioned",
    "Closed captioned"
  ],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": true,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": true,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Twenty years ago, the music industry faced an existential crisis. Piracy was reshaping consumption, the old model was unraveling, and no clear path forward existed. Spotify was born from a simple but radical belief: that technology could reconnect artists and fans in a way that worked for both. Join Gustav for a look at the future of Spotify’s technological transformation across music, podcasts, and audiobooks, exploring how user control, creator innovation, and thoughtful technology are shaping the next chapter of entertainment. He'll then be joined by country superstar Lainey Wilson and podcast host David Friedberg for a conversation on building for the long run. Two decades of music, podcasts, technology, and creative evolution; one session on what the future holds for music and podcasts.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": true,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": "https://app.sli.do/event/mTGuZYH7Cc6zBjaW53KzmC",
  "sort": "FEATURED SESSION: A CONVERSATION WITH SPOTIFY'S NEW CO-CEO ABOUT THE PAST, PRESENT AND FUTURE OF DELIVERING CREATIVITY TO THE WORLD",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 1244,
      "name": "Music",
      "created_at": "2017-03-04T22:38:43.922-06:00",
      "updated_at": "2022-02-14T12:07:44.130-06:00",
      "sort": "MUSIC",
      "alpha": "M"
    },
    {
      "id": 2114,
      "name": "Ai",
      "created_at": "2020-01-17T14:51:44.091-06:00",
      "updated_at": "2026-02-18T15:48:17.273-06:00",
      "sort": "AI",
      "alpha": "A"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Tech & AI track sponsored by IBM",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}