The Hour That’ll Define 2026: Culture, Trends, & What’s Next

{
  "id": "PP1149040",
  "track": "Brand & Marketing",
  "focus_area": null,
  "category": "Presentation",
  "event_id": "PP1149040",
  "event_type": "panel",
  "format": "Presentation",
  "genre": null,
  "subgenre": null,
  "name": "The Hour That’ll Define 2026: Culture, Trends, & What’s Next",
  "presented_by": null,
  "publish_at": "2025-11-03T16:30:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1149040",
  "reserved": false,
  "date": "2026-03-15",
  "end_time": "2026-03-15T15:30:00.000-05:00",
  "start_time": "2026-03-15T14:30:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "The Hour That’ll Define 2026: Culture, Trends, & What’s Next",
    "credit": "Andy Jackson",
    "url": "https://images.sxsw.com/2qIC7LuwBt4EXmwQ6ZiqAdgcOKo=/950x633/images.sxsw.com/187/e68e3184-aafe-77ad-868f-db2494825734/pp1149040"
  },
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 78318,
      "company": "IN GOOD CO",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2239285,
      "name": "Chris Danton",
      "speaker_types": [],
      "title": "Chief Of Ideas + Co-Founder",
      "image": {
        "alt_text": "Chris Danton",
        "credit": "Andy Jackson",
        "url": "https://images.sxsw.com/As6Z_0Vc0htcfHO_MNhIAFdqyNY=/600x600/images.sxsw.com/48/c8b05565-ba9b-b274-7246-e71e7d1cca6d/pcid-1623671"
      },
      "speaker_type": "Speaker",
      "details": "Chris Danton is the Chief of Ideas and Co-founder of IN GOOD CO a global brand consultancy igniting challenger brands with fearless positioning. With a background in brand building, Chris and IN GOOD CO work with funded start-ups and Fortune 500 brands to ensure they stand out.  She builds brands that actively grow and evolve, without hitting pause. Her clients include Nike, Mars, Starbucks, Pinterest, Uniqlo, Psycho Bunny, Amass, 710Labs, SLMD, Sex With Emily, Zappos, and more. Chris is also the author of, the highly successful Substack, GOOD THINKING which is read by +16K C-Suite executives, venture capitalists, and creatives globally.",
      "links": {},
      "type": "person"
    },
    {
      "id": 78316,
      "company": "IN GOOD CO",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2239283,
      "name": "Kirsten Ludwig",
      "speaker_types": [],
      "title": "President + Co-Founder",
      "image": {
        "alt_text": "Kirsten Ludwig",
        "credit": null,
        "url": "https://images.sxsw.com/8d5Rmm9HAM01WnKnblz1aYLTwE8=/600x600/images.sxsw.com/48/c0fd0062-c43b-2480-b838-070ff3e2d370/pcid-1623670"
      },
      "speaker_type": "Speaker",
      "details": "Kirsten is a brand builder, cultural curator and thought leader. She's the Founder of IN GOOD CO, a global brand consultancy igniting challenger brands with fearless positioning. She has transformed agencies, created brands, pioneered experiences, and led teams at Ralph Lauren, Nike and Starbucks - just a few of the companies she’s helped inspire.\r\r\r\rShe co-hosts GOOD THINKING a podcast and publication read by top brand executives worldwide and Lit From Within, a high vibrational podcast and Substack.\r\r\r\rShe’s a frequent speaker, moderator and panelist at top conferences on brand, marketing and culture. She’s a bold voice on Linkedin, a regular Forbes contributor and is a regular industry judge, including Cannes Lions. A member of invite-only communities, THE BOARD, Sunday Dinner and Intro and a Co-Host of Breakfast Club LA.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "5",
    "id": "V2051",
    "indoor_outdoor": null,
    "name": "Waterloo Ballroom 3",
    "parent_id": "V2024",
    "parent_venue_name": "Austin Marriott Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "304 E Cesar Chavez St.",
      "lat_lon": [
        30.2628298,
        -97.74157
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Austin Marriott Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2024",
      "indoor_outdoor": null,
      "name": "Austin Marriott Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Most trend reports feel like homework. Not this one.\n\nThis is an hour of zero effort, all takeaways.\n\nChris Danton and Kirsten Ludwig have spent the year decoding what’s actually happening across culture, F&B, Silvers, Alphas, retail, tech, wellness, beauty, and travel for GOOD THINKING — the newsletter 16K+ executives at Target, LVMH, and Klaviyo wait for every week.\n\nNow they’re bringing you the distilled version:\n\n10 trends that matter most for 2026 — delivered with pace, perspective, and zero patience for the obvious.\n\nYou’ll leave knowing exactly what to do on Monday — and how to think for the year ahead.",
  "experience_level": "Intermediate",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Most trend reports feel like homework. Not this one.\n\nThis is an hour of zero effort, all takeaways.\n\nChris Danton and Kirsten Ludwig have spent the year decoding what’s actually happening across culture, F&B, Silvers, Alphas, retail, tech, wellness, beauty, and travel for GOOD THINKING — the newsletter 16K+ executives at Target, LVMH, and Klaviyo wait for every week.\n\nNow they’re bringing you the distilled version:\n\n10 trends that matter most for 2026 — delivered with pace, perspective, and zero patience for the obvious.\n\nYou’ll leave knowing exactly what to do on Monday — and how to think for the year ahead.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "HOUR THAT?LL DEFINE 2026: CULTURE, TRENDS, & WHAT?S NEXT",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Brand & Marketing track sponsored by Youtube",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}