So, Everyone Has a Podcast. Should They?

{
  "id": "PP1148567",
  "track": "Creator Economy",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1148567",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "So, Everyone Has a Podcast. Should They?",
  "presented_by": null,
  "publish_at": "2026-02-11T10:34:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1148567",
  "reserved": false,
  "date": "2026-03-13",
  "end_time": "2026-03-13T15:30:00.000-05:00",
  "start_time": "2026-03-13T14:30:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "So, Everyone Has a Podcast. Should They?",
    "credit": null,
    "url": "https://images.sxsw.com/_d2f8TYPKLGt0ghWflx5h8Evk7I=/950x633/images.sxsw.com/187/74a2ed7c-b669-5178-df43-74406cb16d60/pp1148567"
  },
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 32740,
      "company": "Sounds Profitable",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2056949,
      "name": "Bryan Barletta",
      "speaker_types": [],
      "title": "Partner / Founder",
      "image": {
        "alt_text": "Bryan Barletta",
        "credit": null,
        "url": "https://images.sxsw.com/rxXdxX9GfXsTQvQ7WkI7prdf5ag=/121x0:2437x2316/600x600/images.sxsw.com/48/27bca1a8-da09-471f-8763-2e311f0b16a2/pcid-1131861"
      },
      "speaker_type": "Speaker",
      "details": " Bryan Barletta is President of Podcast Movement and Founder of Sounds Profitable, the global trade association for the business of podcasting with over 200 partners and growing. With 16+ years in advertising and tech, including leadership roles at Megaphone and Claritas, he’s known for sharp insights, an approachable style, and a passion for transparency. Bryan launched the world’s first shakeable ad in 2009 and pioneered Podcasting at SXSW - Sound Summit in 2024, connecting major platforms, creators, and celebrities. He’s dedicated to making podcasting more accessible, measurable, and profitable.",
      "links": {},
      "type": "person"
    },
    {
      "id": 77691,
      "company": "Lower Street",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2238594,
      "name": "Harry Morton",
      "speaker_types": [],
      "title": "CEO",
      "image": {
        "alt_text": "Harry Morton",
        "credit": "",
        "url": "https://images.sxsw.com/jt-0F45hrlMb1z1rxuXgSkkIPHY=/354x164:2454x2264/600x600/images.sxsw.com/48/7da46ccc-834c-40e0-a119-dbe5756e82b3/pcid-1619218"
      },
      "speaker_type": "Speaker",
      "details": "Harry is the Founder of Lower Street, an award-winning, global podcast agency for brands. From Fortune 500 companies to early stage startups, they launch shows that matter to audiences who care. Since 2016, Lower Street has worked with brands like Fidelity, Pepsi, BCG, and Adobe. He’s currently working on his first book, on the subject of how podcasting can be the best content marketing tool to humanize your brand in a world of AI. Harry lives in the UK with his wife, 2 kids, and a cow called Eliza.",
      "links": {},
      "type": "person"
    },
    {
      "id": 77690,
      "company": "Podcast Nation",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2238593,
      "name": "Nadine Robinson",
      "speaker_types": [],
      "title": "Co-Founder, COO",
      "image": {
        "alt_text": "Nadine Robinson",
        "credit": null,
        "url": "https://images.sxsw.com/5yw3o6TnWvEIzLLPy_WVsBEKKn8=/555x98:2363x1906/600x600/images.sxsw.com/48/79bc8bc1-67fd-49d2-b62f-99e21145f055/pcid-1619216"
      },
      "speaker_type": "Speaker",
      "details": "Nadine Robinson is the Co-Founder of Podcast Nation, a creator-first podcast network built on custom partnerships, sustainable growth strategies, and an omnichannel approach to advertising. At Podcast Nation, Nadine has been instrumental in working alongside creators on standout shows including The Telepathy Tapes and Sorry We’re Cyrus, while fostering collaborations that put creators at the center. With a background spanning media, talent development, and brand strategy, Nadine focuses on building innovative opportunities for creators and partners alike, driving both creative freedom and long-term success. ",
      "links": {},
      "type": "person"
    },
    {
      "id": 44733,
      "company": "The Podglomerate",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2195092,
      "name": "Jeff Umbro",
      "speaker_types": [],
      "title": "Founder/CEO",
      "image": {
        "alt_text": "Jeff Umbro",
        "credit": null,
        "url": "https://images.sxsw.com/tfxdQOSQZUyZ5sLNW7mf3ClIZQw=/1212x0:5212x4000/600x600/images.sxsw.com/48/9d2ecf43-9b04-40d1-b004-667863cd89e2/pcid-1243651"
      },
      "speaker_type": "Speaker",
      "details": "Jeff Umbro is the founder and CEO of The Podglomerate, the award-winning company which produces, distributes, and monetizes podcasts. The Podglomerate is a boot-strapped organization which now works with more than 70 podcasts and more than 30 million monthly podcast downloads. Jeff has written for and been quoted in Bloomberg, Morning Brew, Adweek, Quartz, Hot Pod, Paste, The Daily Dot, and more. Prior to launching The Podglomerate, Jeff had his hands in audience growth and business development for companies like Product Hunt, Serial Box, VotePlz, Talkshow, and Goldberg McDuffie Communications. ",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2049",
    "indoor_outdoor": null,
    "name": "Waller Ballroom C",
    "parent_id": "V2024",
    "parent_venue_name": "Austin Marriott Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "304 E Cesar Chavez St.",
      "lat_lon": [
        30.2628298,
        -97.74157
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Austin Marriott Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2024",
      "indoor_outdoor": null,
      "name": "Austin Marriott Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "With more than 4 million indexed podcasts worldwide, it feels like everyone has a podcast… but should they? Join our panel of audio industry experts for a provocative conversation on the low barrier to entry vs. the high bar for success in podcasting. Hear direct insights on how to break through, when to pass on (or bet on) the right talent, and what it actually takes to make, market, and monetize your show for sustainable success.",
  "experience_level": "Intermediate",
  "accessibility": [
    "Closed captioned"
  ],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": true,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "With more than 4 million indexed podcasts worldwide, it feels like everyone has a podcast… but should they? Join our panel of audio industry experts for a provocative conversation on the low barrier to entry vs. the high bar for success in podcasting. Hear direct insights on how to break through, when to pass on (or bet on) the right talent, and what it actually takes to make, market, and monetize your show for sustainable success.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "SO, EVERYONE HAS A PODCAST. SHOULD THEY?",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 2545,
      "name": "Monetization",
      "created_at": "2025-01-21T20:43:25.789-06:00",
      "updated_at": "2025-01-21T20:43:25.789-06:00",
      "sort": "MONETIZATION",
      "alpha": "M"
    },
    {
      "id": 2548,
      "name": "Podcast",
      "created_at": "2025-01-22T12:49:10.822-06:00",
      "updated_at": "2025-01-22T12:49:10.822-06:00",
      "sort": "PODCAST",
      "alpha": "P"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Creator Economy track sponsored by Yamaha",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}