You, Reorged: The Future of Marketing Careers

Event ID: PP1148566

Tue, Mar 17, 2026 | 4:30 PM - 5:30 PM

Venue: Waterloo Ballroom 4-6 (Austin Marriott Downtown)

View on Official SXSW

Summary

AI is transforming marketing careers, not just the work itself. According to the 2025 CMO Survey, 17.2% of marketing efforts now involve AI and machine learning, with that share expected to reach 44.2% within three years. Traditional career paths are shifting, especially in fast-moving areas like advertising and branding, and hybrid roles like strategist plus prompt engineer are becoming the new norm. This panel dives into how to adapt, build in-demand skills, and navigate a career path that looks very different from even five years ago.

Contributors

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