Own the Fan, Own the Future: Artists Building Loyalty

{
  "id": "PP1148548",
  "track": "Music",
  "focus_area": null,
  "category": "Presentation",
  "event_id": "PP1148548",
  "event_type": "panel",
  "format": "Presentation",
  "genre": null,
  "subgenre": null,
  "name": "Own the Fan, Own the Future: Artists Building Loyalty",
  "presented_by": null,
  "publish_at": "2025-09-30T16:00:00.000-05:00",
  "reservable": true,
  "reservable_id": "PP1148548",
  "reserved": false,
  "date": "2026-03-18",
  "end_time": "2026-03-18T12:30:00.000-05:00",
  "start_time": "2026-03-18T11:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 102641,
      "company": "Virgin Music Group",
      "credential_types": [
        "music"
      ],
      "entity_id": 2270299,
      "name": "Conor Hachey",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Vice President, Global Strategy",
      "image": {
        "alt_text": "Conor Hachey",
        "credit": "",
        "url": "https://images.sxsw.com/sxJKD51Mvq4A3C676KjqYi-cqiw=/20x1:340x321/600x600/images.sxsw.com/48/8a0b78e7-7933-4ae8-aeae-2fc49740a042/pcid-1653817"
      },
      "speaker_type": "Speaker",
      "details": "Connor Hachey is Vice President of Digital Strategy (Global) at Virgin Music Group, where he spearheads digital marketing and growth initiatives worldwide. With a strong background in data-driven strategies and digital innovation, Connor excels in enhancing online presence and audience engagement for Virgin's diverse roster of artists. His expertise in global digital trends and campaign optimization drives impactful strategies that resonate across international markets.\r\r",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2405",
    "indoor_outdoor": null,
    "mixhalo_url": "https://translate.mixhalo.rocks/427?venue_id=427&partner=true",
    "name": "Capitol Ballroom E",
    "parent_id": "V2427",
    "parent_venue_name": "Downright Austin",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 E. 10th St.",
      "lat_lon": [
        30.2698058,
        -97.7343172
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Capitol Ballroom E"
    },
    "root": {
      "id": "V2427",
      "name": "Downright Austin",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "In 2025, music campaigns live or die by fan connection, yet most artists don’t own their audience. Virgin Music Group’s Conor Hachey unpacks why taking control is more crucial than ever. From privacy-compliant data to personalized fan journeys, learn how to build long-term relationships beyond algorithms. Whether launching your first single or scaling globally, you’ll gain real tactics, tools, and creative strategies to turn passive followers into active superfans.",
  "experience_level": "Intermediate",
  "audio_url": null,
  "accessibility": [
    "Closed captioned"
  ],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": true,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "In 2025, music campaigns live or die by fan connection, yet most artists don’t own their audience. Virgin Music Group’s Conor Hachey unpacks why taking control is more crucial than ever. From privacy-compliant data to personalized fan journeys, learn how to build long-term relationships beyond algorithms. Whether launching your first single or scaling globally, you’ll gain real tactics, tools, and creative strategies to turn passive followers into active superfans.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "OWN THE FAN, OWN THE FUTURE: ARTISTS BUILDING LOYALTY",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 1244,
      "name": "Music",
      "created_at": "2017-03-04T22:38:43.922-06:00",
      "updated_at": "2022-02-14T12:07:44.130-06:00",
      "sort": "MUSIC",
      "alpha": "M"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Music",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}