What Marketers Get Wrong About Gen Z
Summary
Think you know Gen Z and how they behave? This session will invite you to think again. Drawing on ongoing global research among 250,000 Gen Zs annually, we’ll separate the fact from the fiction for many of the stereotypes and commonly accepted truths about this generation. From how Gen Z consume content, use screens and engage with social media, through to their attitudes and lifestyle behaviors, we’ll explore how marketers can look beneath the surface to understand what’s truly driving Gen Z - and which things make them unique.
- Format: Panel
- Category: Panel
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- Presented By: n/a
Contributors
- Kevin Babcock
- Dani Mariano
- Jason Mander
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