Featured Session: SuperJoost’s State of Play 2026
Summary
Now in its sixth year, State of Play is SXSW’s annual briefing on how games forecast the future of media, tech, and culture. In 2026, the $250B games industry is rebounding — but the bigger story is how play is becoming the new cultural operating system. From musicians and brands building games into their business models to shifting platforms and audience behaviors, this data-driven session reveals where consumers, capital, and creativity are headed next.
- Format: Featured Session
- Category: Featured Session
- Event Type: panel
- Presented By: n/a
Contributors
- Joost Van Dreunen
Raw Event JSON
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