Featured Session: Why Saying Yes to the Unthinkable Works

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  "name": "Featured Session: Why Saying Yes to the Unthinkable Works",
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      "name": "Raja Rajamannar",
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      "details": "Over the past decade, Raja Rajamannar has transformed Mastercard into one of the world’s most valuable brands. At the helm of the iconic Priceless platform, he and his team are on the cutting edge of experiential, multisensory marketing programs that embrace emerging technologies.\r\rA Wall Street Journal-bestselling author, Raja is a frequent speaker and media commentator. His book, “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers,” has become a touchstone for marketing leaders and academics around the world, and is now available in 13 languages. Additionally, Raja hosts a Bloomberg Original series titled “Quantum Marketing,” delving into the future of marketing in an era of rapidly emerging technologies.\r \rRecently inducted into the Marketing Hall of Fame, Advertising Hall of Fame and Forbes’ Most Influential CMOs Hall of Fame, Raja has been recognized as one of Insider’s Most Innovative CMOs six times. He was also named Advertising Person of the Year by The AD Club of New York, WFA Global Marketer of the Year, Adweek’s Brand Genius, Billboard’s Top Branding Power Player and Fashion Group International’s Tech and Brand Innovation Award recipient. He has also been honored by Creative Spirit as a Champion of Disability Inclusion among many other recognitions.\r \t\rHe sits on the boards of the Association of National Advertisers, The Ad Council and Yale School of Management Consumer Insights Council. He serves on the board of PPL Corporation and is also on not-for-profit boards including Bon Secours Mercy Health, New York City Ballet and Cintrifuse. He also held the position of President of the World Federation of Advertisers for six years.",
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  "description": "We’re conditioned to play it safe—but what if the wild, unpolished ideas are actually the smartest bets? In this talk, you'll hear real stories of bold ideas that went from \"no way\" to \"how did they do that?\" It's a rallying cry for creators and leaders to stop self-editing, embrace bold thinking, and protect the unthinkable—because that’s where the magic (and real impact) happens.",
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  "long_description": "We’re conditioned to play it safe—but what if the wild, unpolished ideas are actually the smartest bets? In this talk, you'll hear real stories of bold ideas that went from \"no way\" to \"how did they do that?\" It's a rallying cry for creators and leaders to stop self-editing, embrace bold thinking, and protect the unthinkable—because that’s where the magic (and real impact) happens.",
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