R2 Electric Joyride
Summary
Rivian is bringing our Electric Joyride back to Austin so you can experience the all-new R2 on a custom off-road course. You’ll get to hop into the passenger seat with an expert driver behind the wheel as you traverse a series of obstacles. <p> https://events.rivian.com/sxswr2electricjoyride <p>
- Format: Special Event
- Category: Special Event
- Event Type: special_event
- Presented By: Rivian
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "OE46898",
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"category": "Special Event",
"event_id": "OE46898",
"event_type": "special_event",
"format": "Special Event",
"genre": null,
"subgenre": null,
"name": "R2 Electric Joyride",
"presented_by": "Rivian",
"publish_at": "2026-02-26T10:59:00.000-06:00",
"reservable": false,
"reservable_id": null,
"reserved": false,
"date": "2026-03-14",
"end_time": "2026-03-14T19:00:00.000-05:00",
"start_time": "2026-03-14T09:00:00.000-05:00",
"message": null,
"image": {
"alt_text": "Rivian",
"credit": "",
"url": "https://images.sxsw.com/thmEy9Fp1GlhoA2V3D02z7wIC6o=/500x0:2000x1000/950x633/images.sxsw.com/185/2fbb2fdd-285e-4b04-b407-500e37400584/OE46898"
},
"credentials": [
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"type": "platinum"
},
{
"name": "Innovation Badge",
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{
"name": "Film & TV Badge",
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"contributors": [],
"venue": {
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"floor": null,
"id": "V0989",
"indoor_outdoor": "BOTH",
"mixhalo_url": null,
"name": "800 Congress Street Closure",
"parent_id": null,
"parent_venue_name": null,
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"formats": null,
"location": {
"address": "800 Congress Ave.",
"lat_lon": [
30.2702192,
-97.7422188
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "800 Congress Street Closure"
},
"root": null,
"events": "[omitted 5 venue events]"
},
"description": null,
"audio_url": null,
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"after_midnight": null,
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"event_status": "none",
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"high_sensory_experience": false,
"live": false,
"long_description": "Rivian is bringing our Electric Joyride back to Austin so you can experience the all-new R2 on a custom off-road course. You’ll get to hop into the passenger seat with an expert driver behind the wheel as you traverse a series of obstacles.\r<p>\rhttps://events.rivian.com/sxswr2electricjoyride\r<p>",
"meeting_url": null,
"meeting_url_live": false,
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"rebroadcast": false,
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"slido_url": null,
"sort": "R2 ELECTRIC JOYRIDE",
"source": "Affiliate",
"squad_up_url": null,
"stream_embed": null,
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"strobe_warning": false,
"subdiscipline": null,
"summit": null,
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"tags": [
{
"id": 2576,
"name": "Recently Added",
"created_at": "2026-02-26T12:08:59.538-06:00",
"updated_at": "2026-02-26T12:08:59.538-06:00",
"sort": "RECENTLY ADDED",
"alpha": "R"
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],
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"related_events": [],
"related_sales_client": {
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"type": "brand",
"name": "Rivian",
"events": "[omitted 6 related events]"
}
}