Daily Decode

Event ID: OE46818

Sat, Mar 14, 2026 | 2:00 PM - 2:45 PM

Venue: Innovation Clubhouse (Brazos Hall)

View on Official SXSW

Summary

PwC is proud to sponsor the Daily Decode at SXSW. <p> The Daily Decode is a four-part series hosted in the Innovation Clubhouse, recapping the insights learned and key trends discussed during SXSW. <p> The Daily Decode – Meet the youngest chief influence officers <p> Generation Alpha can swipe before they can write and negotiate before they can drive. Meet the most digitally native, entrepreneurial, and commercially confident kids in history — already shaping billions in household spending and redefining how brands win. Join Stephanie Mehta, CEO and Chief Content Officer of Mansueto Ventures, as she moderates a conversation between Ali Furman, PwC’s Consumer Markets Industry Leader, and Steven Bartlett, entrepreneur, investor, and host of The Diary of a CEO podcast, as they explore PwC’s latest Generation Alpha report and how this generation is reshaping commerce, culture, and the future of influence.

Raw Event JSON

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