NORTHERN SOUND

{
  "id": "OE46809",
  "track": null,
  "focus_area": null,
  "category": "Special Event",
  "event_id": "OE46809",
  "event_type": "special_event",
  "format": "Special Event",
  "genre": null,
  "subgenre": null,
  "name": "NORTHERN SOUND",
  "presented_by": "NORTHERN MUSIC EXPORT OFFICE",
  "publish_at": "2026-02-23T12:38:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-15",
  "end_time": "2026-03-15T18:05:00.000-05:00",
  "start_time": "2026-03-15T12:30:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "NORTHERN SOUND",
    "credit": "",
    "url": "https://images.sxsw.com/mbmlJX6tZlX_mud-ia6hpUUIHUs=/950x633/images.sxsw.com/185/d148def4-2061-4c15-a4f3-86be588a2a46/OE46809"
  },
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": [],
  "venue": {
    "accessible": false,
    "age_policy": "21+",
    "floor": null,
    "id": "V0209",
    "indoor_outdoor": "INDOOR",
    "mixhalo_url": null,
    "name": "British Music Embassy @ Palm Door on Sixth",
    "parent_id": null,
    "parent_venue_name": null,
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "508 E 6th St.",
      "lat_lon": [
        30.2669107,
        -97.7377236
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "British Music Embassy @ Palm Door on Sixth Patio"
    },
    "root": null,
    "events": "[omitted 5 venue events]"
  },
  "description": null,
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": "21+",
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "NORTHERN SOUND SXSW DAY PARTY <br><br>\r5:40pm\t\tTom A. Smith <br><br>\r5:00pm\t\tMarketplace <br><br>\r4:20pm\t\tKing No-One <br><br>\r3:40pm\t\tLoren Heat <br><br>\r3:00pm\t\tJenna Cole <br><br>\r2:20pm\t\tHector Gannet <br><br>\r1:40PM\t\tKnats <br><br>\r1:00pm\t\tStill Blank <br><br>\r\rFor more information, please visit: https://www.thebritishmusicembassy.com/",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "NORTHERN SOUND",
  "source": "Affiliate",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 1244,
      "name": "Music",
      "created_at": "2017-03-04T22:38:43.922-06:00",
      "updated_at": "2022-02-14T12:07:44.130-06:00",
      "sort": "MUSIC",
      "alpha": "M"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": null,
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}