Mimosas and coffee with P&G VP, Lee Ellen Dreschler
Summary
Join us for Morning Mimosas with Lee Ellen Drechsler. She's sharing how P&G launched a disruptive ecommerce brand with college student partners. <br> <br> New technologies typically take years, or even decades, to push through the morass of corporate R&D. When P&G researchers decided to create a suite of waterless personal care and home cleaning products, they wanted to sprint. Enter University of Cincinnati design and engineering students. This corporate + college team built a new brand called EC30 in record time. Their experiment is now translating to a cascade of successful waterless product launches. Come hear a first-hand account of how the race was won!
- Format: Lounge
- Category: Lounge
- Event Type: special_event
- Presented By: University of Cincinnati
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