Inside the Campaign: Deconstructing Successful Brand-Creator Partnerships

Event ID: OE46536

Fri, Mar 13, 2026 | 9:00 PM - 10:00 PM

Venue: Waterloo Ballroom 2 (Austin Marriott Downtown)

View on Official SXSW

Summary

How did a famous food giant ignite brand growth by collabing with YouTube creators? Go behind the scenes with the brand, the creators, and the influencer marketing agency to deconstruct the high-impact campaign. Discover how partnerships come to life, the creative chemistry required for success, and the data-driven tactics that turn authentic storytelling into tangible business results.

Raw Event JSON

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