SXSW Expo: XR Experience

{
  "id": "OE46411",
  "track": null,
  "focus_area": null,
  "category": "Exhibition",
  "event_id": "OE46411",
  "event_type": "exhibition",
  "format": "Exhibition",
  "genre": null,
  "subgenre": null,
  "name": "SXSW Expo: XR Experience",
  "presented_by": null,
  "publish_at": "2026-01-26T17:17:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-16",
  "end_time": "2026-03-16T18:00:00.000-05:00",
  "start_time": "2026-03-16T11:00:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "XR Experience 2025 - Photo by Aaron Rogosin",
    "credit": "Aaron Rogosin",
    "url": "https://images.sxsw.com/mRZZqN_H32Y7jxyAcHi_4c3RtQ0=/2x3:1213x810/950x633/images.sxsw.com/185/139af768-3b8f-48cc-a4c5-038cd5680126/OE46411"
  },
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": null,
  "venue": {
    "accessible": false,
    "age_policy": "All Ages",
    "floor": "3",
    "id": "V1993",
    "indoor_outdoor": null,
    "mixhalo_url": null,
    "name": "Congressional Ballroom",
    "parent_id": "V1468",
    "parent_venue_name": "Fairmont",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "101 Red River St.",
      "lat_lon": [
        30.2620061,
        -97.7381056
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Fairmont"
    },
    "root": {
      "id": "V1468",
      "name": "Fairmont",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": null,
  "audio_url": null,
  "accessibility": [
    "High sensory experience"
  ],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": "All Ages",
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": true,
  "live": false,
  "long_description": "Virtual reality, augmented reality, and mixed reality technologies are finding new ways to enhance our ability to perceive the world that surrounds us and redefining how we experience it. The projects presented in our XR Experience emphasize storytelling and art in the immersive world. Come immerse yourself in the most creative minds of the world at the SXSW XR Experience. \r<br><br>\r\rSee the floor plan here: https://sxsw2026-xr.expofp.com/",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "SXSW EXPO: XR EXPERIENCE",
  "source": "Affiliate",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": null,
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": {
    "id": 2251398,
    "type": "exhibitor",
    "name": "Insider Outsider",
    "company_headline": "Unframed Collection is the first turnkey platform dedicated to the B2B distribution of immersive experiences for cultural and educational institutions. ",
    "company_bio": "Unframed Collection is the first turnkey platform dedicated to the B2B distribution of immersive experiences for cultural and educational institutions. The platform offers an editorialised catalogue of works – mainly virtual reality – covering a wide variety of themes (fine arts, history, animation, documentary, cinema, science, society, dance, music, etc.), services, and tools designed to help distribution venues deploy immersive setups.",
    "location": "Paris, France ",
    "logo_url": "https://images.sxsw.com/wZpkSRSJhLIrTgRBj2jucxQeBWg=/219x0:1367x1148/950x950/images.sxsw.com/192/ac7567fb-d6b5-404a-afac-0a778b935864/SalesClient-8645",
    "image_url": "https://images.sxsw.com/QeWdZhSdAyj8IljAQrJ_7ph94BM=/87x0:1707x1080/950x633/images.sxsw.com/193/ed542e08-361d-478c-b4e8-c4273bf36447/SalesClient-8645",
    "events": "[omitted 2 related events]"
  }
}