Home / Schedule / Thu, Mar 12, 2026

Sam Scherdel

Event ID: MS65315

Thu, Mar 12, 2026 | 1:40 AM - 2:10 AM

Venue: British Music Embassy @ Palm Door on Sixth Patio

View on Official SXSW

Summary

Sam Scherdel is a South Yorkshire singer-songwriter whose raw storytelling and electrifying live performances are rapidly building a global audience. Raised in the former mining town of Mexborough near Doncaster, his music blends gritty working-class honesty with soaring indie rock, drawing comparisons to Bruce Springsteen and Sam Fender. His breakout single “Somewhere in the Middle” has surpassed 1.5 million Spotify streams and generated over 8 million views on TikTok, resonating with listeners through its anthemic energy and unfiltered emotion. The track also gained international exposure through a Love Island sync placement, introducing Scherdel to a global television audience. A relentless live performer, Scherdel has built his following from the ground up, selling out grassroots venues across the UK and creating a fiercely loyal fanbase along the way. Following the momentum of his recent releases, Scherdel arrives at South by Southwest in Austin as one of the UK’s most exciting emerging independent artists.

Contributors

Raw Event JSON

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