LA CRUZ

Event ID: MS65297

Sun, Mar 15, 2026 | 4:00 AM - 4:30 AM

Venue: Mala Vida

View on Official SXSW

Summary

La Cruz is a Venezuelan singer and songwriter born in Caracas, who has become one of the boldest queer voices in Latin urban music. Raised between Caracas and La Guaira, he began singing young and moved to Madrid in 2015 to pursue his career, later gaining wider recognition after appearing on Operación Triunfo in 2018. Blending reggaeton, Latin pop, and intimate storytelling, he built an independent path that openly celebrates queer desire in a genre that has not always made room for it. He later signed with Warner Music Latina and released his first EP, El Nene, featuring collaborations with artists such as Villano Antillano, further cementing his place in the new wave of boundary pushing Latin acts. His 2022 debut album Hawaira reflects both his roots and global ambition, while singles like “Quítate la ropa” and “Yo te conocí bailando” have resonated strongly with LGBTQ+ audiences. This year, he was also nominated at Premio Lo Nuestro for Artista Masculino Revelación del Año, marking another milestone in his fast rising career.

Contributors

Raw Event JSON

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Open JSON payload
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